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Cosmetics
Buying, Habits and Use Survey
– During
the first week of December, 2002, over 7,000 female panelists
were surveyed by Market Reader Pro about their cosmetics buying and use habits.
The panelists, from the U.S., ranged in age from "Under
18" to "55 and Over." Although responses varied
slightly by question, age break-down of respondents was roughly
as follows: 1% under 18; 20% aged 18-29; 28% aged 30-39; 44%
aged 40-54; and 11% aged 55+.
90%
of our respondents were "White," 5% "Black,"
and 2% each "Asian" and "Hispanic." About
50% of our respondents report living in Suburban areas, 30%
in Rural areas, and 20% in Urban areas. Respondents are fairly
evenly distributed across five regions of the U.S. with more
respondents from the Sun Belt (25%) and less respondents from
the Gold Coast (15%). To review the complete details of this study
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