Soap,
Perfumery & Cosmetics Magazine October 2002 Report
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Hair
Care & Styling Product Survey
– During the week of October 23, 2002, Market Reader Pro
TM surveyed 1,583 American women in an online survey on behalf
of SPC to find out about their usage and purchasing patterns
and their preferences for various hair care and hair styling
products. The women who were surveyed represented all age groups
from teens to seniors, and many ethnic groups and regions of
the country. Over half of the women surveyed stated that they
feel products cater to their needs only "sometimes,"
and, possibly because of that, an overwhelming number of survey
respondents (92%) said that they were either "very likely"
or "quite likely" to be persuaded to try a new hair
care brand. The majority of women surveyed spend $10-$20. per
month on hair products. And, the styling product that is most
preferred by respondents is a pump spray (30% surveyed prefer
a pump, with another 60% of respondents spread evenly across
preferences for gel, aerosol, and mousse).
To review the details of this study please follow the survey
question links provided. |
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