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Find your place in the intimate apparel industry with
Market Reader Pro®’s latest lingerie survey!

See all of the sample questions
we asked for Sexy Lingerie
- Fun Bra and Lingerie Study

One of our testers enjoys her fun lingerie!

One of our testers enjoys her fun lingerie!

Everyone knows it’s what’s on the inside that counts. But our study shows it’s about what’s underneath.

Prepare to be hooked, as our survey results reveal what female consumers are saying about lingerie.

Our survey has gone where no survey has gone before. Market Reader Pro® asked 1,504 women to reveal everything from purchasing habits, to fabric preference, to style and silhouette favorites, while attributing their own perceptions of what they believed to be lining the boudoir of 43 fictional, female characters.

It’s no surprise Catwoman and Jessica Rabbit were polled amongst the sexiest fictional characters, but what does this tell us about consumer buying habits and lingerie preferences?

And what can we infer about the significantly larger number of younger females that would be likely to purchase
several hundred dollars of lingerie per year? Better yet, how does Poison Ivy fall into this, and what have women decided about her delicates? Read the survey to find out.

All Open-ended Responses to Bra and Lingerie Study

Market Reader Pro® provides data that helps place your company within the multibillion dollar landscape of lingerie and intimate apparel. Our respondents provide a full and unbiased picture of the intimate apparel industry.

The results will have you exploring a whole new underworld
of underwire to keep you from singing any inventory blues. Get digging!

Issues raised by respondents
when asked about the bra of the future included:
  • “Hopefully something more personalized to each person - more comfortable.”
  • “Very comfortable yet supporting; made of a miracle fiber that is cool in the summer and warm in the winter.”
  • “Hopefully, it will be soft and under wire-free. So sick of itchy lace and stiff fabric covering scads of under wire.”

In-Store Bra Promotions Purchasing-a-Bra(s)-After-a fitting. Interested in seeing how your product fits into the intimate apparel landscape? Market Reader Pro® can organize national and international Bra Wear Testing panels, as well as highly qualified Reviewers on Demand to test your products on a smaller scale.

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Contact us to find out how we can help you get better business results.

 Sample Research Survey Questions for Bras and Lingerie, Who has Sexy Lingerie - Fun Bra and Lingerie Study Findings
Sample Research Survey Questions for — Who has Sexy Lingerie |

See all of the questions we asked for Sexy Lingerie - Fun Bra and Lingerie Study

Additional you can read and comment on this study and more at our new blog site Reviewers on Demand™

All Open-ended Responses to Bra and Lingerie Study>>;



Did you know...consumers report that free samples, coupons, and recommendations from friends are key factors in deciding to try a new product? Contact us to discuss new product sample distribution and product testing, using word-of-mouth, among consumers.