Product Testing Market Research Company
In-Home Product Testing
Testing Ovens to Earthworms Finders:
Market Reader Pro™ is a global supplier of consumer insight
market research. We help companies develop new products and services that range from
in home product testing $2,800.00 ovens to the market feasibility
for an earthworm enticing machine.
have in-home product testing samples or products in homes throughout
the country. Test Products have included:
the list keeps growing!! Ask
us about how we test refrigerated and frozen foods.
Hand and Body
• Nail Polish
Perfumes and Fine
Dental Hygiene Products
Product Testing Company / Firm – Market
Reader Pro™ has been an online market research company /
firm since October 2000 . We utilize our own proprietary web based online survey solutions
to supply clients rapidly returned consumer insight research.
We have shipped thousands of consumer products to our panelists who are willing to assist us with the product development process by performing in-home product tests. Using our time tested sample selection and testing processes Market Reader Pro™ is able to offer solution pricing far more competitive than the traditional consumer product testing methods you are used to.
With are large
panel and industry record setting survey completion rates, we are
able to find respondents that use your products and your competitors'
products. The respondents we work with are evenly distributed across
market segments including but not limited to geographic boundaries.
How we do it:
We use the web to pre-screen and recruit consumers that meet our
clients' carefully defined requirements:
Market Research In-home Product Testing Skills
Co-design / design the In-home product testing surveys
Coordinate the launching of the consumer product testing campaigns
Design, produce and maintain online surveys
Email recruit product testing panelists
Gather / select qualified product testing respondents
Respondent support and follow up
Build in-house review samples of products if required
Support and track all incoming assembly problems and questions
Handle all packaging and shipping concerns
Take care of respondents photography needs
Follow up phone interviewing with participants
Incentive fulfillments for participants
Production of data deliverables
Product Testing Research- In Field Research -
In-home consumer product tests conducted
Panel and Respondent Recruitment
Pro™ Panel: We currently have over 150,000 members in our
panel, and this number is growing by 360 new panelists every
day. Using our panel, we maintain a completion rate of approximately
10 to 35 percent for all our studies.
Survey respondents are
typically drawn from the international database of interested consumers.
Our online panel is primarily female U.S. consumers, with a growing
number of men and Europeans. We have already categorized panelists
based on demographic factors including ethnicity (Asian, Hispanic,
Black, White ) , type of neighborhood (rural, urban, suburban),
geographic region of the U.S., age and income. This knowledge would
be helpful in that Market Reader Pro™ could quickly assemble
a panel which would meet your “target group” requirements.
Additional factors needed for meeting “target group”
requirements would be screened for in the initial online recruitment
for a particular study.
half of Market Reader Pro™ market research services are for
international markets and clients. In addition to sampling the domestic
market we perform primary consumer research in non-U.S. markets.
We have surveyed respondents in French, German, Japanese, Korean,
Italian, Spanish, Polish, Portuguese, Russian and English markets.
recruit survey respondents in French, German, Italian, Spanish,
Polish, Russian and English markets.
capabilities, consumer panel and online survey technology platform
are capable of supporting research on virtually any topic or client
business objective; including product testing, behavioral inventories,
segmentation, attitude, perception, and opinion analysis, satisfaction
and loyalty analysis and other research areas.
Consumer Product Tests Conducted
have over 13,000 in-home product testing samples in homes throughout
the country. Free Samples have included hand and body lotion, perfumes,
fine fragrance, dish detergent, laundry detergent, juce, fabric
softener and dental whiting strips.
us help you develop new products with our Product Testing
Research / In-Home Product Testing Services:
• Apparel Men's
• Apparel Women's
• Appliances & Housewares
• Automobile Products
• Baby Products
• Digital Cameras
• Digital Cameras
• Dolls & Stuffed Toys
• Exercise & Fitness
• Furniture & Decor
• Garden & Patio
• Gift Baskets
• Gift Cards
Gifts & Flowers
• Health and Beauty Products
• Household Appliances
• Kids' Electronics
• Laundry Products
• MP3 Players
• Pet Products
• Portable DVD Players
• Sports & Fitness
• Strollers & Gear
• Taste Testing
• Video Games
Advantages | Deliverables
| Question Design | Contact