Custom Research – Virtual Prototype Testing

With this additional tool set, our clients can test consumers' responses to new products, ideas, or re-designs and receive results back within days.

"One of the toughest challenges faced by a product design team is concept selection--comparing any number of potential product ideas in order to choose a winner. Traditionally, companies have relied on costly physical prototypes or complicated statistical analysis to test the whims of consumers. Now the Internet introduces a tantalizing option: Virtual prototypes. "It's a market research tool that has a promising future," says Stanford Business School marketing professor V. "Seenu" Srinivasan as quoted in Reference Article: Virtual Prototypes Can Cheaply Test More Ideas July 2001.

Advantage3D® was selected as a finalist for the 2002 Ben Franklin Emerging Business Awards for its innovative new 3-D image creation tools and website. For the past eight years, The Entrepreneurs' Forum of Greater Philadelphia and Ben Franklin Technology Partners of Southeastern PA have presented the awards to highlight and promote area companies in recognition of breakthrough technologies, product innovations, and excellence. Please contact us for additional information.