Consumer  Research- Wear Testing Bras

Bra Product Design Reviews Fast: Wear Tests Combined with Surveys Provide Actionable Data

Market Reader Pro is the leader in product wear testing consumer research. We collect real world qualitative data by putting your brassieres into the boudoirs of women across the U.S and the world to find the right combination of padding, straps, wing, underwire, smoothness, detailing, price and materials used that compels women to purchase your innerwear bra apparel.

Market Reader Pro creates a focused questionnaire that asks key questions designed to get to the specific and unbiased answers you need about your intimate bra apparel. We then turn valuable qualitative and quantitative data into business intelligence that identifies whether consumers prefer your combed cotton or spandex bras or whether your advanced cup technology is effective in creating a brassier that is both functional and fashionable.

Our methods also deliver strong testimonials that speak to the features of the tested innerwear which resonated with the wear test consumers. Past surveys have generated comments like:

"EXTREMELY satisfied!!! It's very comfortable, looks great, and has perfect cup coverage. The material is so soft. I love the strap fastener in the front of the bra because it makes it so much easier to adjust."

Past surveys have also uncovered areas in which bras tested did not meet consumer needs or expectations giving our clients real-world feedback and uncovering an area in which the tested lingerie was underserving consumers;

"I want a bra that gives more lift and presses the breasts towards each other (just a little). This one does not do that. I feel that they are being pulled under my underarm."