Consumer Research - Wear Testing Men's Underbottoms

Consumer Product Reviews: Answering the Who, What, When, Where and Why on Consumer Choice of Men's Underwear

For over a decade, Market Reader Pro has been the leader in consumer apparel research. Through our underwear wear testing service, we provide consumers' unbiased and uncompromising opinions of your intimate apparel.

We get your boxers, boxer briefs, jock straps and trunks into the homes of consumers to gather critical feedback on your innerwear's' features and whether your boxers meets consumers' needs and expectations and fulfills its marketing promise. We find what barriers exist for your men's underbottom apparel and whether it properly delivers on comfort, style, breathability and other features.

Market Reader Pro is a full service apparel and lingerie wear testing company whose capabilities allows us to more effectively test underwear material wicking applications and other performance features. Now that underwear has found both fashion and technology, Market Reader Pro answers how that new innerwear technology fits into the lifestyle of your core consumers and whether the fibers that encapsulates to improve breathability, softness and fabric retention truly delivers on its marketing promise. We can deliver answers on whether your mesh pouch keeps the groin cool and aids in moisture evaporation, or if the elastic waistband truly offers comfort and hugs the waist without cutting into the skin. We identify where your underwear apparel out performs or underperforms versus that of your competitor.