Consumer Research - Wear Testing Swimwear

Getting You Real-World Feedback on your Swimwear Apparel

Since 2000, Market Reader Pro has been delivering solutions to the swimwear apparel industry through in home product wear testing consumer research services. We effectively deliver answers on different manufacturing methods, materials, designs, packaging, and sales techniques and their impact on consumers' choices. Our research helps our clients to clarify consumers' preferences for features of their swimwear versus that of their competitors. Our ability to identify features of bathing suits that underperforms has been instrumental in helping leading performance apparel manufacturers make important and revenue saving decisions, ultimately propelling their swimwear line to the next level. We are a true full service company, making us not only timely and efficient, but cost competitive.

We get your Swimwear into the homes of consumers to gather critical feedback on your water-resistant synthetic material and whether your swim trunks, swim briefs, wetsuit or bikini meets consumers' needs and expectations and fulfills its marketing promise. We find what barriers exist for your bathing suits and whether it delivers on fashion and function.

We answer the who, what, when, where, and why of your Swimwear line to uncover the magical combination of cool touch nylon, polyester, spandex, Lycra and other materials used that inspire consumers to purchase your swimwear apparel.