Consumer in Home Product Wear Testing Stockings

What are the Best Features of Your Hosiery? Ladies can Tell Quickly Once They Test Your Pantyhose

Since 2000, Market Reader Pro has been delivering solutions to the apparel industry through our in home product wear testing consumer research services. We effectively deliver answers on different manufacturing methods, materials, designs, packaging, and sales techniques and their impact on consumers' choices. Our research helps our clients to clarify consumers' preferences for features of their pantyhose versus that of their competitors. Our ability to identify features of hosiery that underperforms has been instrumental in helping leading pantyhose manufacturers make important and revenue saving decisions, ultimately propelling their legwear apparel to the next level. We are a true full service company, making us not only timely and efficient, but cost competitive.

Our in-home product testing methods allow us to collect qualitative and quantitative data from the consumer that measure how the features of your Pantyhose effects the functionality, wearability, and overall consumer perception of intimate daywear apparel. We help stave off negative implications of going to market without knowing how the consumer feels about your newly re-engineered fabric, materials, designs, or even packaging. We can answer whether the nylon fabric of your pantyhose is prone to runs, or if your hosiery sags at the ankles, is too short to reach the waist, or rolls down from the waist after a few hours of wear. We identify any problems or dissatisfaction consumers feel about the Pantyhose line. This gives you the information you need to make adjustments within your manufacturing process and helps you identify what key features your marketing should draw attention to.

We answer who, what, when, where, and why of your Pantyhose apparel line to uncover the magical combination fabric technology, gusset re-enforcement, nylon, lycra, spandex, and other materials and features that compel women to purchase your shapewear hosiery apparel.