Consumer in Home Product Wear Testing Sports Bras

What are the Best Features of Your Sports Bra? Ladies can Tell Quickly Once They Test Active Wear Apparel.

Since 2000, Market Reader Pro has been delivering solutions to the performance apparel industry through our in home product wear testing consumer research services. We effectively deliver answers on different manufacturing methods, materials, designs, packaging, and sales technique sand their impact on consumers' choices. Our research helps our clients to clarify consumers' preferences for features of their sports bras versus that of their competitors. Our ability to identify features of sports bras that underperform has been instrumental in helping leading active wear manufacturers make consequential and revenue saving decisions, ultimately propelling their sports bra apparel to the next level. We are a true full service company, making us not only timely and efficient, but cost competitive.

Our in-home product testing methods allow us to collect qualitative and quantitative data from the consumer that measures how the feature of your sports bra affects the functionality, wearability, and overall consumer perception of activewear apparel. We help stave off negative implications of going to market without knowing how the consumer feels about your newly re-engineered fabric, materials, designs, or even packaging. We can answer whether the underwire supports without poking. We can answer whether fashionable and functional novelty mesh allows for proper moisture wicking, or if your stretchable fabric chafes the skin or offers a level of comfort your consumers expect. We identify any problems or dissatisfaction consumers feel about the sports bra line. This gives you the information you need to make adjustments within your manufacturing process and helps you to identify what key features your marketing should draw attention to.

We answer the who, what, when, where, and why of your bra apparel line to uncover the magical combination of nylon, spandex, polyester, cotton, Velcro tape straps, molded cups, underwire, detailing, price, and other materials used that inspire women to purchase your sports bra apparel.