Consumer in Home Product Wear Testing Women's Athletic Pants

Women's Athletic Pants Product Design Reviews Fast: Wear Tests Combined with Surveys Provide Actionable Data

Market Reader Pro is the leader in product wear testing consumer research. We collect real world qualitative data by putting your athletic shorts into the lockers of women across the U.S and the world to find the right combination of polyester, nylon, mesh, detailing, price, and other materials used that inspire women to purchase your athletic pants.

Market Reader Pro creates a focused questionnaire that asks key questions designed to get to the specific and unbiased answers you need about your athletic performance apparel. We then turn valuable qualitative and quantitative data into business intelligence that identifies whether consumers prefer your roll down elastic waist boy shorts versus your competitors or whether your design is effective in creating an athletic pant that provides proper fit and function.

Our methods also deliver strong testimonials that speak to the features of the tested athletic pants which resonate with the wear test consumers or uncover an area in which the tested active wear underserved them.