Consumer Research - Underwear Testing

Consumer Product Reviews: Undergarments for the Full Figured to the Athletic

For over a decade, Market Reader Pro has been the leader in Underwear apparel research. Through our undergarment wear testing service, we provide consumers' unbiased and uncompromising opinions of your intimate apparel.

We get your undergarments into the homes of consumers to gather critical feedback on your innerwear's features and whether your boxers meets consumers' needs and expectations and fulfills its marketing promise. We find what barriers exist for your intimate apparel and whether it properly services full figured men and women, teens, athletic consumers, and other demographics and characteristics you are most trying to service.

Market Reader Pro is a full service apparel and lingerie wear testing company whose capabilities allows us to more effectively test underwear material wicking applications and other features. Now that underwear has found both fashion and technology, Market Reader Pro answers how that new innerwear technology fits into the lifestyle of your core consumers and whether the fibers that encapsulates to improve breathability, softness and fabric retention truly delivers on its marketing promise. Our in house proprietary software gives us the unparalleled ability to get answers efficiently and within your sensitive time constraints.