Consumer Research - Shapewear Apparel Testing

Getting You Real-World Feedback on your Shapewear Apparel

Since 2000, Market Reader Pro has been delivering solutions to the shapewear apparel industry through in home product wear testing consumer research services. We effectively deliver answers on different manufacturing methods, materials, designs, packaging, and sales techniques and their impact on consumers' choices. Our research helps our clients to clarify consumers' preferences for features of their shapewear versus that of their competitors. Our ability to identify features of figure-solving innerwear that underperforms has been instrumental in helping leading undergarment apparel manufacturers make important and revenue saving decisions, ultimately propelling their shapewear line to the next level. We are a true full service company, making us not only timely and efficient, but cost competitive.

We get your shapewear into the homes of consumers to gather critical feedback on your high-waisted legging's features and whether your supportive foundation garment meets consumers' needs and expectations and fulfills its marketing promise. We find what barriers exist for your intimate apparel and whether it properly solves figure problem areas in the tummy, hips and thighs while also delivering on femininity, style and fashion.

We answer who, what, when, where, and why of your shapewear line to uncover the magical combination of cool touch nylon, polyester, spandex, cotton and other materials used that compel women to purchase your innerwear apparel.