Consumer Concept Testing Bathing Suits

How will Consumers Respond to Your New Swimwear Design? Our Survey Design Gets You Direct Consumer Insight Into How They Would Like to See Your Product Presented.

Since 2000, Market Reader Pro has been delivering solutions to the swimwear apparel industry through our international consumer research services. We effectively deliver answers on the feasibility of your new swimwear concept, design, and features.

Our carefully designed Internet surveys allow you to more effectively reach a larger amount of swimwear consumers than traditional focus groups, returning hard quantitative results on your swimwear brand questions and price sensitivities. Our methods have been instrumental in helping the swimwear apparel industry with design optimization, advertising research, concept optimization, package testing, market segmentation, and brand image development.

We get to the who , what, when , where and why of your swimwear apparel line to uncover cultural trends, market segmentation, brand questions, and feasibility; helping to stave off costs associated with taking your bathing suit to market without knowing how consumers respond to your new ad campaign or design modifications.