Consumer Concept Testing Stockings

How will Consumers Respond to Your New Pantyhose Design? Our Survey Design gets you Direct Consumer Insight

Since 2000, Market Reader Pro has been delivering solutions to the pantyhose apparel industry through our international consumer research services. We effectively deliver answers on the feasibility of your new fishnet, thigh high, or knee high concept, design, and features.

Market Reader Pro utilizes its proprietary sampling panel to deliver quantitative and qualitative data on your stocking's brand recognition. The insight garnered from primary consumer research on your nylons uncovers consumers' perception of your pantyhose, its strength and weakness, as well as what differentiates your stockings from your competitors.

We get to the who , what, when , where and why of your pantyhose apparel line to uncover cultural trends, market segmentation, brand questions, and feasibility; helping to stave off costs associated with taking your boxers to market without knowing how consumers respond to your new ad campaign or design modifications.