Consumer Research Concept Testing Stockings

How will Consumers Respond to Your New Socks Design? Our Survey Design Gets You Direct Consumer Insight Into How They Would Like to See Your Product Presented.

For over a decade Market Reader Pro has been delivering pricing research to the socks apparel industry. We uncover what combination of features and pricing in your socks resonates with consumers and their willingness to purchase your socks apparel.

Our carefully designed Internet surveys allow you to more effectively reach a larger amount of socks consumers than traditional focus groups, returning hard quantitative results on your socks brand questions and price sensitivities. Our methods have been instrumental in helping the sock industry with design optimization, advertising research, concept optimization, package testing, market segmentation, and brand image development.

We get to the who , what, when , where and why of your sock apparel line to uncover cultural trends, market segmentation, brand questions, and feasibility; helping to stave off costs associated with taking your legwear to market without knowing how consumers respond to your new ad campaign or design modifications.