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Market Reader Pro® benefits from the insider knowledge and solutions provided through the Microsoft Partner program. Partner since 2000
Sampling Panel Home Use Test Undergarments
Offering Outsourced Consumer Research Solutions to the Apparel Industry through Home-Use Product Wear Testing of Undergarments
Since 2000, Market Reader Pro has been delivering outsourced consumer research solutions to the innerwear undergarment apparel industry through home- use test consumer research services. Through our undergarment wear testing service, we provide consumers' unbiased and uncompromising opinions of your bras, socks, nightwear, shapewear, pantyhose, swimwear and underwear apparel line.
Our ethnographic research technology, SIRR (Simple Remote Reporter), videotapes consumers' use of the product, giving clients the ability to observe how their products are used in consumers' everyday environment. We then turn valuable qualitative and quantitative data into business intelligence that identifies how effectively your product delivers on both fashion and function versus that of your competitor. We identify any problems or dissatisfaction consumers feel about the innerwear apparel line and deliver crucial feedback on whether your consumers would purchase your undergarment and why.
Our real- world international research methods help answer crucial developmental trade off questions for the undergarment industry by putting the underwear, socks, bras, pantyhose, swimwear, sleepwear and sports bras into the hands of over 20,000 women worldwide to gather their critical feedback on its functionality and wearability; addressing concerns as to whether creative cost cutting methods will impact consumers and sales.
Our ability to identify features of intimate apparel that underperforms has been instrumental in helping leading performance apparel manufacturers make important and revenue saving decisions, ultimately propelling their undergarment line to the next level. We are a true full service international consumer research company, making us not only timely and efficient, but cost competitive.
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