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Ben Franklin Technology Partners - Northeastern Pennsylvania
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Market Reader Pro® benefits from the insider knowledge and solutions provided through the Microsoft Partner program. Partner since 2000

Product Concept Testing - Shapewear Apparel

How will Consumers Respond to Your New Shapewear Design? Our Survey Design Gets You Direct Consumer Insight Into How They Would Like to See Y our Product Presented

Since 2000, Market Reader Pro has been delivering solutions to the shapewear apparel industry through our international consumer research services. We effectively deliver answers on the feasibility of your new slimming garment concept, design, and features.

Market Reader Pro utilizes its proprietary sampling panel to deliver quantitative and qualitative data on your shapewear brand recognition. The insight garnered from primary consumer research on your slimming garment uncovers consumers' perception of your brand, its strength and weakness, as well as what differentiates your shapewear from your competitors.

We get to the who , what, when , where and why of your shapewear apparel line to uncover cultural trends, market segmentation, brand questions, and feasibility; helping to stave off costs associated with taking your figure sculpting garment to market without knowing how consumers respond to your new ad campaign or design modifications.

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Did you know...

Consumers report that free samples, coupons, and recommendations from friends are key factors in deciding to try a new product?

Contact us to discuss new product sample distribution and product testing, using word-of-mouth, among consumers.