Consumer Concept Testing Lingerie

How will Consumers Respond to Your New Lingerie Design? Our Survey Design gets you Direct Consumer Insight

Since 2000, Market Reader Pro has been delivering solutions to the lingerie apparel industry through our international consumer research services. We effectively deliver answers on the feasibility of your new chemise, corset, or negligee concept, design, and features.

Market Reader Pro utilizes its proprietary sampling panel to deliver quantitative and qualitative data on your lingerie's brand recognition. The insight garnered from primary consumer research on your negligee uncovers consumers' perception of your lingerie line, its strength and weakness, as well as what differentiates your nighties from your competitors.

We get to the who , what, when , where and why of your lingerie apparel line to uncover cultural trends, market segmentation, brand questions, and feasibility; helping to stave off costs associated with taking your nighties to market without knowing how consumers respond to your new ad campaign or design modifications.