Consumer Product Concept Testing Women's Athletic Tops

How will Consumers Respond to Your New Women's Athletic Top Design? Our Survey Design Gets You Direct Consumer Insight Into How They Would Like to See Y our Product Presented

Since 2000, Market Reader Pro has been delivering solutions to the women's athletic apparel industry through our international consumer research services. We effectively deliver answers on the feasibility of your new women's athletic top's concept, design, and features.

Our carefully designed Internet surveys allow you to more effectively reach a larger amount of female athletic consumers than traditional focus groups, returning hard quantitative results on your women's athletic apparel brand questions and price sensitivities. Our methods have been instrumental in helping the women's athletic apparel industry with design optimization, advertising research, concept optimization, package testing, market segmentation, and brand image development.

We get to the who , what, when , where and why of your women's athletic apparel line to uncover cultural trends, market segmentation, brand questions, and feasibility; helping to stave off costs associated with taking your athletic shirts to market without knowing how consumers respond to your new ad campaign or design modifications.