Concept Testing Underwear Consumers

How will Consumers Respond to Your New Underwear Design? Our Survey Design gets you Direct Consumer Insight

Since 2000, Market Reader Pro has been delivering solutions to the underwear apparel industry through our international consumer research services. We effectively deliver answers on the feasibility of your new panties, jock strap, boxers or briefs concept, design, and features.

Market Reader Pro utilizes its proprietary sampling panel to deliver quantitative and qualitative data on your undergarments brand recognition. The insight garnered from primary consumer research on your innerwear uncovers consumers' perception of your underwear, its strength and weakness, as well as what differentiates your undergarment from your competitors.

We get to the who , what, when , where and why of your underwear apparel line to uncover cultural trends, market segmentation, brand questions, and feasibility; helping to stave off costs associated with taking your boxers to market without knowing how consumers respond to your new ad campaign or design modifications.