Market Research Concept Testing Undergarments

Our Sampling Panel Delivers Quantitative Consumer Research on Your Brand Questions and the Price Sensitivity of Today's Intimate Apparel Consumer

Since 2000, Market Reader Pro has been delivering solutions to the intimate apparel industry through our international consumer research services. We effectively deliver answers on the feasibility of your new bra, pantyhose, shapewear, socks, underwear or swimwear concept, design, and features.

Our Internet surveys allow you to more effectively reach a larger amount of undergarment apparel consumers than traditional focus groups, returning hard quantitative results on your brand questions and price sensitivities. Our methods have been instrumental in helping the intimate apparel industry with design optimization, advertising research, concept optimization, package testing, market segmentation, and brand image development.

We get to the who , what, when , where and why of your bra, pantyhose, shapewear, underwear, socks, lingerie, and swimwear apparel line to uncover cultural trends, market segmentation, brand questions, and feasibility; helping to stave off costs associated with taking your breast supporter to market without knowing how consumers respond to your new ad campaign or design modifications.

• Solution Concept Testing Athletic Tops
• Solution Concept Test Bras
• Solution Concept Testing Lingerie
• Solution Concept Testing Shapewear Apparel
• Solutions Concept Testing Socks
• Solutions Concept Testing Sports Bra
• Solutions Concept Testing Stockings
• Solutions Concept Testing Swimwear
• Solution Concept Test Underwear