Service Description - Product Evaluation - In-Home Wear Testing of Bras

We have conducted thousands of in-home wear tests on bras in hundreds of homes and evaluated products around the world. Market Reader Pro is a full-service international consumer market research firm providing you with tools to gain a competitive edge in the current business environment.

In-home wear test evaluations can be performed on lingerie in missy sizes, full-figure/ plus sizes and full-busted size ranges. Consumer surveys have included basic and traditional styles, teen, junior and young contemporary fashion-forward styling, and solution-based or technologically advanced innovative designs including patent pending products which utilize newly developed fabrics or cutting-edge construction/ engineering techniques.

Got Bras? The women in our panel are ready to provide reviews and testimonials of your latest bra designs
Strapless Bras Longline Bras Nursing/ Maternity Bras Sports / Athletic Bras Leisure Bras and Day Bras Non-Wire Bras Bralettes Cami Bras Demi Bras Balconettes Plunge Bras		Push-Up Bras Full Coverage Bras Unlined Bras Lightly Lined Bras Molded Foam Pad Bras Seamless Bras T-Shirt Bras Racerback/ T-Back Bras Back Smoothing Bras Soft-Cup Bras

Undergarments are “personal.” There’s no better way to obtain authentic feedback on your innerwear garments than to get it into the hands of real world consumers for thorough evaluation in their own homes. Market Reader Pro builds a custom panel of consumers based on your demographic and ethnographic specifications.

The panel can be assembled on a regional, national or international level depending on the scope of your project. The Market Reader Pro panelists provide candid assessments on the bra samples provided by completing custom surveys and answering open-ended questions. In addition, utilizing our proprietary SIRR system, we can capture audio and video of consumers wearing and evaluating your intimate apparel in their homes.

Consumer quotes collected from our bra evaluation studies:

“Outstanding bra!! The quality of this bra is superb. Excellent support in lifting; made me look a lot younger. This bra gave the most support and coverage that I needed. Actually the best bra I have ever worn.” Sharon of OH

“I think of these bras as "sporty" for younger, thinner women. I would love it if there were a larger woman's bra that was sexy, too!” Angela of NC

“Because I have such difficulty finding bras that hold me in on the sides, even though I'm so small, I keep/preserve them until I absolutely have to throw them out. The brand name on mine is no longer readable. Whenever I need a bra, I start all over and try on many brands as it's nice to try a new style.” Marilyn of WI

“This bra was soooooo comfortable and soft. It gave me the look that I like and it was totally invisible under my clothes.” Marilue of NY

“My bust line looked fabulous and I got many compliments on my clothing that day.” Jennifer of IL

“This bra fit perfectly. There was no spillage... it didn’t ride, it was comfortable.. I loved it and would buy it to wear everyday” Julie of OH

“This is an amazing bra. It's 9:00 PM and I am still wearing it. You almost forget you have it on. Comfort and appeal is very important to me when it comes to a bra and this has both and then some!” Tracy of PA

Our bra wear testing services provide you with solutions to make sound, data-based decisions to help your intimate apparel business succeed. We can test new product concepts, newly launched designs or long-running core bra styles. And, we can garner feedback from consumers on how your innerwear products compare to similar, existing merchandise in the marketplace (how does my bra compare to my competitors?) All of this data will help your research and development team to create the best possible product for the target consumer and empowers your marketing and sales teams to promote your foundations garments appropriately to drive volume and ultimately increase sales—gaining a competitive edge and increasing market share in the intimate apparel industry! In-home wear test studies on your intimate apparel garments can analyze:

Aesthetics and Overall Look
Styling and Design
Methods of Construction including patented or patent pending engineering
Fit and Function
Performance
Fabrications, Laces, Embroideries
Components including Molded Foam Pads, Elastics, Strap Elastics, Underwires, Hook and Eyes and other Closures
Embellishments and Trims such as Bows, Ribbons, Charms
Innovative or Technologically Advanced Fabrics and Components including Pads and Accessories
Branding and Marketing Concepts
Packaging and Floor Ready Trim Accessories such as Hangers, Collar Tags, Hangtags, Labels (including heat seal or heat transfer labels)

Over the years, we have worked directly with brands, wholesalers, distributors, manufacturers and retailers. In-home wear test evaluations help our clients to:

Bridge the Gap between Product Design/Styling and the Features/ Benefits that will be used to Market the Product to the Consumer
Substantiate Any Claims being Made—Does it deliver on its promise?
Measure the Performance of the Product-- Does it provide the intended Solution?
Assess the Quality of the Brassiere as the well as the Credibility and Viability of the Concept
Determine the Consumer’s Perception of the Garment’s Features and Benefits—Do they feel it will meet their needs or fulfill their expectations?
Analyze Fabric Performance such as its ability to provide Moisture-Wicking, Cooling, Breathability Benefits, etc.
Determine the Consumer’s Reaction to Branding and Marketing including Brand Name, Product Name/Description, Product Tag Lines, Packaging such as Hanger, Hangtag, Label
Analyze the Consumers Perceived Value of the Bra (Cost Analysis)
Determine Factors that Impact the Consumer’s Desire to Buy
Confirm the Fit and Function of the Design
Make Critical Decisions on Product Improvements or Enhancements
Identify Potential Challenges which may impede Sales
Troubleshoot Bra Styles that Underperform
Develop Effective Branding and Marketing Strategies
Develop Future Development Strategies
Track Consumer Trends
Drive Competitive Strategy Development
Establish Short and Long-Term Sales and Market Penetration Goals
Determine Behaviors, Preferences and Brand Perceptions of Targeted Markets
Identify Potential New Business Opportunities
And Much More….

Did you know...consumers report that free samples, coupons, and recommendations from friends are key factors in deciding to try a new product? Contact us to discuss new product sample distribution and product testing, using word-of-mouth, among consumers.