Consumer Research - Concept Testing Pantyhose

Which of your Pantyhose's Features Differentiate you from the Competition? Our Proprietary Sampling Panel gets to the Who, What, When, Where & Why of Consumers' Purchasing Habits.

For over a decade, Market Reader Pro has been the leader in primary outsourced consumer undergarment research. Through our pantyhose concept testing service, we provide consumers' unbiased and uncompromising opinions of your hosiery apparel.

We assist you with new pantyhose design development, modification, or product migration by building surveys that clearly represent your ideas and measures potential consumers' response to those ideas. Our quantitative research gives insight into how consumers feel about proposed design modification in the material, cut, detailing, shades offered, and price. We collect open-end questions that give valuable insight into the consumers' behavior, habits and attitudes associated with purchasing knee highs, thigh highs, high waist, reinforced toes, opaque and sandal foot hosiery.

Through conjoint analysis, we determine which trade-offs consumers are willing to make in their pantyhose and differentiate between what consumers need in a seamless pantyhose while uncovering what they would like to see in their nylons. We get answers on why they choose to buy your control top pantyhose vs. your competitors. You gain valuable insight into the usage of pantyhose by consumers of all shapes and sizes.

Market Reader Pro's proprietary sampling panel allows us to more cost effectively get you the answers you need and quickly. Our carefully crafted survey design and analysis gives you the business intelligence needed to avoid false starts, wrong positioning, poor strategy, or selling your undergarments to the wrong market segment.