Consumer Research - Concept Testing Underwear

Which of your Underwear's Features Differentiate you from the Competition? Our Proprietary Sampling Panel gets to the Who, What, When, Where & Why of Consumers' Purchasing Habits

For over a decade, Market Reader Pro has been the leader in primary outsourced consumer undergarment research. Through our underwear concept testing service, we provide consumers' unbiased and uncompromising opinions of your intimate apparel.

We assist you with new underwear design development, modification, migration, or upgrades by building surveys that clearly represent your ideas and measures potential consumers' response to those ideas. Our quantitative research gives insight into how consumers feel about proposed design modification in the material, cut, detailing, colors offered, and price. We collect open-end questions that give valuable insight into the consumers' behavior, habits and attitudes associated with purchasing G-strings, boxers, briefs, panties, trunks, jock straps and thongs.

Through conjoint analysis, we determine which trade-offs consumers are willing to make in their boxers or briefs and differentiate between what consumers need in underwear while uncovering what they would like to see in their underbottoms . We get answers on why they choose to buy your panties vs. your competitors. You gain valuable insight into the usage of underwear by men, women, and athletes.

Market Reader Pro's proprietary sampling panel allows us to more cost effectively get you the answers you need and quickly. Our carefully crafted survey design and analysis gives you the business intelligence needed to avoid false starts, wrong positioning, poor strategy, or selling your undergarments to the wrong market segment.