Consumer Research - Concept Testing Bras

Which of your Bra's Features Differentiate You from the Competition? Our Proprietary Sampling Panel gets to the Who, What, When, Where & Why of Consumers' Bra Apparel Purchasing Habits.

For over a decade, Market Reader Pro has been the leader in primary outsourced consumer undergarment research. Through our bra concept testing service, we provide consumers' unbiased and uncompromising opinions of your intimate apparel.

We assist you with new breast support development, modification, migration or upgrades by building surveys that clearly represent your ideas and measures potential consumers' response to those ideas. Our quantitative research gives insight into how consumers feel about proposed design modification in the padding, straps, underwire, smoothness, detailing, colors offered, and price. We collect open-end questions that give valuable insight into the consumers' behavior, habits and attitudes associated with purchasing bra's, chemises, lingerie and undergarments.

Through conjoint analysis, we determine which trade-offs consumers are willing to make in their corsets and differentiate between what consumers need in a bra while uncovering what they would like to see in their intimate apparel. We get answers on why they choose to buy your brand vs. your competitors. You gain valuable insight into the usage of bras by full figured, small cupped or the average bra consumer.

Market Reader Pro's proprietary sampling panel allows us to more cost effectively get you the answers you need and quickly. Our carefully crafted survey design and analysis give you the business intelligence needed to avoid false starts, wrong positioning, poor strategy, or selling your bras to the wrong market segment.