Consumer Research - Concept Testing Women's Athletic Tops

Which of your Women's Athletic Tops' Features Differentiate you from the Competition? Our Proprietary Sampling Panel gets to the Who, What, When, Where & Why of Consumers' Purchasing Habits

For over a decade, Market Reader Pro has been the leader in primary outsourced consumer apparel research. Through our functional apparel concept testing service, we provide consumers' unbiased and uncompromising opinions of your women's athletic apparel.

We assist you with your women's athletic cotton t-shirt design modification, migration or upgrades by building surveys that clearly represent your ideas and measures potential consumers' response to those ideas. Our quantitative research gives insight into how consumers feel about proposed design modification in the materials used, detailing, colors offered, designs, and price. We collect open-end questions that give valuable insight into the consumers' behavior, habits and attitudes associated with purchasing activewear and performance gear.

Through conjoint analysis, we determine which trade-offs consumers are willing to make in their athletic tops and differentiate between what consumers need in their exercise apparel while uncovering what they would like to see in athletic apparel. We get answers on why they choose to buy your feminine cross over V-neck brand vs. your competitors. You gain valuable insight into the usage of women's athletic tops by athletes and every day women's apparel consumers.

Market Reader Pro's proprietary sampling panel allows us to more cost effectively get you the answers you need and quickly. Our carefully crafted survey design and analysis gives you the business intelligence needed to avoid false starts, wrong positioning, poor strategy, or selling your women's athletic tops to the wrong market segment.