What Trade-Offs are Consumers Willing to Make in Their Intimate Apparel? Our Survey Design and Segmentation Studies Gets You the Answers You Need.

For over a decade Market Reader Pro has been delivering pricing research to the undergarment apparel industry. We uncover what combination of features and pricing in your intimate apparel resonates with consumers and their willingness to purchase your bra, pantyhose, underwear, lingerie, socks or swimwear.

Through conjoint analysis, we determine which trade-offs consumers are willing to make in their undergarments and differentiate between what consumers need in a bra or shapewear garment while uncovering what they would like to see in their intimate apparel. We get answers on why they choose to buy your brand vs. your competitors. You gain valuable insight into the usage of bras, pantyhose, shapewear and socks by different segments of the population.

Market Reader Pro's proprietary sampling panel allows us to more cost effectively get you the answers you need and quickly. Our carefully crafted survey design and analysis give you the business intelligence needed to avoid false starts, wrong positioning, poor strategy, or selling your intimate apparel to the wrong market segment.

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