Consumers on Demand

You need to know what consumers think about your newest product, concept, or service. You conduct market research so that you can confidently launch the next big success in your industry. But, the answers from the research lead to more questions… Now what?

Our Consumers on Demand® (C.O.D.) Surveys allow clients to rapidly follow up on topics of interest which arise throughout consumer insight studies. Custom C.O.D. Surveys use standardized question formats to capture valuable information from study participants to drill down further and fine tune research findings to determine:

• Level of consumer interest and concern
• Criticality, in consumers’ minds, of the topic at hand
• Effect on brand loyalty

C.O.D. Surveys also cull out consumers’ ideas and suggestions. C.O.D. Survey data are collected quickly. Data

are reported in a variety of formats based on our client’s needs.

Our highly experienced staff will help you design surveys that get to the heart of information that you need.

We Combine the ”Art“ and ”Science“ of Consumer Insight
for Optimal Research Outcomes

At Market Reader Pro®, we combine the ”art“ of qualitative focus groups with the ”science“ of quantitative, online surveys. Our clients benefit from this ”one-two“ approach which provides optimal research outcomes. Focus groups have been around for a long time. There are many reasons that top companies still rely on focus groups for their qualitative data.

• Focus groups are dynamic—moderators can stay open to concepts which may not have been predicted.
• Focus groups involve you, the client—you can give input into the research process as it is occurring.
• The face-to-face interaction afforded by in-person focus groups has no substitute in qualitative research.

But, research generalizability is limited by the relatively small number of consumers who participate in in-person focus groups. We combine the qualitative benefits of focus groups with the quantitative benefits of online surveys to combine the best of both worlds. This results in complete, actionable consumer information while saving product development costs and maximizing your return on investment. Let us design a custom research package that meets your needs!

• First, we conduct a focus group to hone in on issues that consumers think are important, then,
• We conduct a follow-up online survey to apply focus group results to a much larger and geographically diverse group of consumers, quickly
• And, using our SIRR® System (Simple Internet Remote Reporter), we can bring you videos from consumers’ home use of your products to dig even deeper into the minds of consumers

Qualitative + Quantitative = Comprehensive