Private Response™ Eliminates Cost of
Recruiting Your Best Consumers
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As any marketer knows — not all consumers are created equal. With Private Response™, you ask the right consumers the right questions more quickly and for less cost. Recruiting the right consumers is often the single biggest expense in conducting consumer market research. Companies with frequent buyer programs, consumer rewards programs, ATMs, and other networks can now eliminate the cost and time associated with recruiting research participants by using their existing consumers for research. Companies with their own consumer databases already know their consumers’ key |
demographic, psychographic, and geographic information. Private Response™, Market Reader Pro®’s new, turnkey solution allows companies to collect consumer insight information from consumers already participating on their internal networks. This consumer insight is quick, cost-efficient, accurate, and valuable. |
Market Reader Pro® Survey
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married women maintain a Honey-Do list, a whopping 78 percent of those tasks remain unfinished for weeks, months or even years. Apparently, many men have the first-of-never circled on their calendar to tackle those chores. |
“Not surprisingly, many of the “Honey-Do” tasks involve some kind of basic household repair – hanging shelves, repairing leaky pipes, or fixing cracked walls and damaged furniture,” said Bill McAlister, spokesperson for Mighty Putty.
The two tasks most frequently found on these lists were: cleaning/organizing the attic, garage, etc. and painting, followed closely by repairs (wall cracks, drywall, furniture dings) and landscaping jobs.
It appears experience dictates what is on the list. About 71 percent were likely to have between one and nine tasks on their list. While women ages 25-35 were more likely to weigh down their lists with 10-15 tasks, wives ages 56-67 apparently knew better and were more prone to have less than five tasks for their honeys to do.
So just how do you get a husband from the “doesn’t” column to the “do” column? Respondents indicated that reducing the number of tasks or “requesting” the
completion of one task at a time helped move projects along.
But when even that doesn’t work, 44 percent of wives said they would typically end up doing the job themselves, especially women under age 56. Some 20 percent would succumb and let the task remain undone indefinitely, while 36 percent would eventually call in a professional. However, the study found that could take years.
Better Business Bureau Approval
Gives Consumers Peace of Mind
Consumers now have one more reason to participate in our online studies and give us their honest feedback – Market Reader Pro® has been approved for the BBB OnLine Reliability Seal of Approval. BBBOnLine, Inc. “promotes trust and confidence on the internet.” Their Seal of Approval distinguishes approved company web sites as “reputable and trustworthy” and provides an “added measure of confidence” for online consumers.
“Ben Franklin” Funding Increases
Staff and Develops Technology
Ben Franklin Technology Partners of Northeast Pennsylvania (BFTP/NEP) awards funding to companies which demonstrate unique and innovative products and services that are of value in the marketplace. Market Reader Pro® is pleased to have been awarded a second round of highly competitive funding from BFTP/NEP. Market Reader Pro® is putting this funding to use to grow our staff and to continue developing new and even better technologies for consumer insight research.
Let us help you make your next product launch a success…
Our clients are the household names in the health and beauty, apparel, entertainment, food, and housewares industries. At Market Reader Pro®, we take pride in being able to meet our clients’ needs and exceed their expectations through our Data Collection Services, Marketing Support Services, and Descriptive Digital Data™ Services. Whether your need is for in-home product testing, concept surveys, focus groups, data analysis and reporting, or Web site development, our experienced, dedicated staff works hard to create innovative, cost-effective, and timely solutions that get results for you.
Visit our website www.MarketReaderPro.com or call us Toll Free at 1-866-809-5420 to learn more about how our knowledge of consumer insight and technology has combined to provide these industry leaders with state-of-the-art services.