Market Research- Wear Testing Bras

Consumer Product Reviews: From full figured women to teens

For over a decade, Market Reader Pro has been the leader in consumer apparel research. Through our bra wear testing service we provide consumers' unbiased and uncompromising opinions of your intimate apparel.

We get your bras into the homes of consumers to gather critical feedback on your undergarments' features and whether your brassiere meets consumers needs, expectations and fulfills its marketing promise. We find what barriers exist for your brassiere and whether it properly services the full figured women, small cupped women, teen market and other demographics you are most trying to service.

We provide answers to whether the modernized fashion-centric look of your breast supporter translates into functionality and how any gel pads and air pad cup supports, and any other features hold up in a wash and wear test versus your competitor. We answer who, what, when, where, and why of your bra apparel line to uncover the magical combination of padding, straps, wing, underwire, smoothness, detailing, price and materials used that compels women to purchase your innerwear bra apparel.