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Market Reader Pro™ benefits from the insider knowledge and solutions provided through the Microsoft Partner program. Partner since 2000

Market Reader Pro™

Greetings from Market Reader Pro™!



Strategic

As 2007 starts up, we here at Market Reader Pro™ are excited to share the successes of the past year with you. Market Reader Pro™ continues to be your leading source for online consumer insight research.  

Operational

We have been busy setting up our new office in Kempton, PA. Let us know if you would like to visit us and say hello. We love our new pristine rural location as it is centrally located between Philadelphia and New York City and only minutes away from the Pocono Mountains, yet we have fantastic high speed Internet access. Please make sure to update your records.

Market Expansion Achievements

Market Reader Pro™ continues to be the leading source for conducting consumer insight research using Internet surveys. Our group of participating panelists continues to grow worldwide at the rate of over 300 new panelists a day. Our internal panel grew this year by over 70%, and we still lead the industry with our amazing survey completion ratios for all our studies. In addition, we saw substantially large growth in our global studies services. Many major Web surveys were conducted in France, Germany, Italy, Poland, Russia, Spain, United Kingdom, and of course, many surveys were conducted in the USA.

Innovation

In 2004, we introduced a professional service division that we present as Descriptive Digital Data™. Here, we offer contracted service to firms that require an enhanced marketing message and increased Web traffic. Our team can analyze collected data and assist your company by making recommendations on critical features or establishing an untapped market.

Corporate Acquisition

Logo for Advantage3D®: create 3D images, panoramas, animated gif replacement, and slide showsWe acquired the Web animation company known as Advantage3D®. With this new company, we will continue to expand our service offering. This is a key differentiator for Market Reader Pro™. Our imaging application was designed from the outset to keep participants from copying or downloading your most prized concept images. With Advantage3D® tools, you can now run Web studies with the confidence that new inventions and ideas are protected.

In January 2005, we introduced new business intelligence Web reporting service developed under our Microsoft® Certified Partner relationship. Since 2000, we have been creating Cube/OLAP reporting tools for our clients; this package will present real time reporting and a tightly integrated solution with Microsoft® Excel.

In 2006, we introduced SIRR™ Simple Internet Remote Reporter which is a product testing and process control feedback system designed to acquire real time data collection directly from consumers/participants’ homes. The only thing the consumer/participant needs is a high speed Internet connection. We supply the rest of the data collecting equipment utilizing standard wireless Internet protocols.

With this system, we can stream and archive captured time stamped research data. More information ....

Thank you for your time and support. We look forward to working with you and your organization in the coming year.

Sincerely,

Craig D.T. Dahlin President Market Reader Pro™
(610) 760 - 2697 Office
(610) 737 - 0116 Cell
(610) 760 - 2698 Fax
http://www.marketreaderpro.com

Market Reader Pro™
5741 Memorial Road
Germansville, PA 18053

For additional industry inquires and international capabilities, please contact us for details.

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Appliance Success Story

Qualitative Interviews
in Consumer Homes with Audio and Video recording.

Recently, our SIRR™ Systems were used in a product innovation study for a leading appliance manufacturer. After collecting consumer insight through a one year in-home product test of a kitchen appliance, our client wanted to delve even more deeply into consumers’ habits and attitudes.More…

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