Market Research for the Outerwear Industry

Outerwear trends are always changing, whether they include design, fabric, or detailing. Whether your products include jackets, coats, trenches, or other outerwear apparel, Market Reader Pro® can assist your company in staying on top of these trends by determining what consumers want from your products.

Market Reader Pro is in the unique position of having our own web interviewing research tools and a media hosting division.

• Data Collection
• Microsoft Silverlight™ Partnership
• Remote Video Interviewing

These allow us to offer an exciting range of new outerwear research services at affordable rates. Some of our services include:

• Outerwear industry analysis
• Target market definition
• Forecasting outerwear trends
• Consumer purchasing habits
• Point of sales assessment
• In-home product testing
• Brand Loyalty
• Advertising and promotion assessment