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Market Reader Pro™ benefits from the insider knowledge and solutions provided through the Microsoft Partner program. Partner since 2000
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Our Market Research ClientsWe have conducted studies in virtually every type of population and industry. The majority of our projects have been extremely confidential studies for top tier consumer product manufacturing companies. We use the Web to pre-screen and recruit consumers that meet our clients' carefully defined requirements. For in-home product testing studies, qualified participants receive product samples and return online to complete post-product use surveys. We currently have approximately 12,000 in-home product testing samples in homes throughout the country. Market Reader Pro™ provides client-custom market research solutions that utilize advanced online tools and proven research techniques to enable client businesses to gather the critical consumer feedback necessary for important marketing, product development, and other business decisions. In addition, our survey techniques lower research costs. Client Projects:We have conducted studies or built projects in virtually every type of population and industry. The following is a short list of clients that have utilized our services.
*Research supplied indirectly, not prime contractor The following is a short list of clients that have utilized our market research services to collect consumer/client insight and develop new products: Allured Publishing Corp. – http://www.allured.com: Publishers of: Cosmetics & Toiletries, Global Cosmetics Industry, Skin Inc. and Perfumer & Flavorist Study Design: Market Reader Pro™ surveyed the membership of Perfumer & Flavoristmagazine using a prize incentive package that included a combination of traditional print advertisement in the magazine as well as a promotional image and link on the Perfumer and Flavorist Web site. Both the printed advertisement and the Web site link encouraged readers take a feedback survey. The Call to Action: Using Market Reader Pro™ Allured Publishing Corporation was able to monitor readership adoption of their services. They were also able to have current subscribers apply for group subscriptions. An additional benefit was the creation of a database containing email addresses of individuals interested in follow up sales and promotional material. Services Provided: Advantage3D – http://www.advantage3d.com Study Design: Market Reader Pro™ developed the Advantage3D technology that customers use to create, manage, and host their 3D images. Market Reader Pro™ also provided a consumer insight market assessment study to confirm the adoption rates of potential customers. Study was conducted by surveying a nationally representative sample of women between the ages of 18 to 54 using our panelists from "The Y Report" to test different software revisions of the Advantage3D software. The Call to Action: Using Market Reader Pro™'s services, Advantage3D was able to report on acceptance rates, the performance of the technology, and users' preferences and difficulties in regard to of the beta version of the Advantage 3D software. Key discoveries resulted in the modifications of user interface to be fully compatible with less popular Web browsers. Further refinement resulted in Advantage3D producing changes which made the technology much more user-friendly. Services Provided:
AMCOL Health & Beauty Solutions – http://www.healthbeautysolutions.com Study Design: Market Reader Pro™ surveyed a nationally representative sample of U.S.A. women investigating the consumer interest / market potential for a new hair treatment health and beauty product. Services Provided: Boiron USA – http://www.boiron.com/ Study Design: Market Reader Pro™ conducted a qualitative research project to study consumer reaction to Camilia, an existing homeopathic medicine product that reduces the pain associated with baby teething. We collected and presented actionable consumer insight that is applied to BOIRON® USA’s marketing effort to expand the current channels of distribution. Group discussion guide topics included:
Services Provided:
Eastern Technology Council – http://www.techcouncil.org & the Bellwether Technology Partnership Study Design: Market Reader Pro™ surveyed the membership of the Eastern Technology Council using a simple email campaign. To implement this survey, a letter that was written by ETC to their membership included a link which encouraged ETC members to take part in a feedback survey. The Call to Action: Using Market Reader Pro™'s services, the Eastern Technology Council, in conjunction with the Bellwether Technology Partnership, were able to report on the expansion and hiring plans of business leaders in the Philadelphia region. An additional benefit was that the study was published in several different magazines and newspapers including the Philadelphia Inquirer thus further promoting both organizations. Services Provided: View published results of the study: As appeared in the Technology Times article http://www.techcouncil.org/techtimes_newsdetail.cfm?tid=69 Results of the study as reported by Market Reader Pro™ – http://www.marketreaderpro.com/etc Calvin Klein: Unilever Personal Products Group USA – http://www.unilever.com Study Design: Market Reader Pro™ assisted Calvin Klein by providing time critical market research. We conducted a study using an online survey to reach a nationally representative sample of young women between the ages of 14 to 29. The first task at hand was to classify (quantify) the responses that those in this age group had to a newly released advertisement that was targeted at them. Among this age group. Secondly, the study clarified the responses of this demographic group to several potential Actor/Actress - models that Calvin Klein was considering for a new fragrance launch targeted at the American Latina marketplace. The study was of interest as it contains an elaborate randomization system. The order in which participants viewed the images of the different models was highly specialized. Study Outcome: Client confidential information Service's Provided Campbell Soup Company – http://www.campbellsoup.com In conjunction with students from Villanova University’s consumer research class we performed an extremely detailed habits and attitude study on usages of canned chicken. The study was for Campbell’s Swanson brand. Services Provided: Cosmetics Business - Quest Magazines – http://www.cosmeticsbusiness.com – cosmeticbusiness.com's expertise is in collecting, interpreting and reporting business information is underpinned by its three sponsoring titles: Soap, Perfumery & Cosmetics (SPC), SPC Asia and European Cosmetic Markets. Study Design: Market Reader Pro™ supplies consumer insight research using omnibus questions attached to our monthly, syndicated online surveys. Most studies reported on the latest consumer insights in regards to their attitudes and usage of health and beauty related products such as hair care products, body washes, detergents, and fine fragrances. The Call to Action: Using information collected by Market Reader Pro,™ the Editorial staff at Quest Magazines are able to present evidence on the latest trends in consumer insight. Services Provided:
Delias – http://www.delias.com Study Design: Market Reader Pro™ assisted dELiA*s by providing time critical market research. The study was conducted using an online survey to reach a nationally representative sample of young women between the ages of 14 and 29. By asking very concise questions, the management at dELiA*s was able to quantify brand identity issues and decide which geographic locations were most suited for expansion. The Call to Action: Using information collected by Market Reader Pro™ the management at dELiA*s was able to secure additional funding from both within the organization and external investment firms for a modified branding campaign and store expansion project. Services Provided:
Givaudan – http://www.givaudan.com Study Design: Market Reader Pro™ has been supplying a full range of market research services to this company since November 2000. Some of the studies have been extremely complex requiring well planned and executed constructions that required heavy analytical analysis. Other studies were less involved and were accomplished by including simple omnibus questions in our already existing monthly, syndicated online surveys. Most studies reported on the latest consumer insights in regards to on their attitudes and usage of fragrance related products such as hair care products, body washes, detergents, and fine fragrances. Many of the studies were set up to report on the market assessment of new product concepts (both images and words) from the perspective of potential customers. The Call to Action: Using information collected by Market Reader Pro,™ the management at Givaudan was able to present supporting evidence on trends in consumer insight. This consumer insight allowed Givaudan to secure both new and repeat business for the fragrance division of their company. Services Provided:
“You were able to construct a system that, while structured, is also flexible, fast, and economical. As you can see from the increased use of the system in the past year, it has been fully accepted by Givaudan North America (both Consumer Products & Fine Fragrance Marketing teams) and is slowly becoming part of Europe's research tools. “ GNC General Nutritional Center – http://www.gnc.com Study Design: Market Reader Pro™ surveyed a nationally representative sample of U.S.A. women investigating the consumer interest / market potential for a new health and beauty product line to be represented by GNC General Nutritional Center. Services Provided:
Hudson Bay Company – http://www.hbc.com Study Design: Market Reader Pro™ Supplied health and beauty research to the Hudson Bay Companies training department. This consumer insight study reported on cosmetic product usages and was used in instructional materials prepared to train cosmetic counter staff. Services Provided:
IFF -- International Flavors & Fragrances – http://www.iFF.com Study Design: Market Reader Pro™ has been supplying a full range of market research services to this company for over two years. From a technological point of view, the most interesting studies have been the full range of product testing services we have provided. These studies include several large ongoing projects which involve thousands of consumers for in-home product testing. Some of the studies have been extremely complex requiring well planned and executed constructions. In addition smaller studies reported on the latest consumer insights in regards to attitudes and usage of fragrance related products such as candles, liquid and powder laundry detergents, bleach, dish soaps and fabric softener products. The Call to Action: Using information collected by Market Reader Pro™ the management at IFF was able to present hard evidence on trends in consumer insight to assist in securing new and repeat business for the fragrance division of their company. Services Provided:
"You guys rock! Thanks again." Innovative Product Technologies, Inc. – http://www.inventone.com Major interview study performed within the inventor’s community. Results are to be published in spring 2004. Services Provided: “I know what are agreement was; however, I also realize that you really put in many hours of long hard work on my project, therefore I am including some additional funds for you. Thank you for going the extra mile. Your professionalism, courteousness, promptness and dedication make your company shine. It has been a pleasure to do business with Market Reader Pro™ “ Nextel Communication – http://www.nextel.com Study Design: Market Reader Pro™ supplied complete market research services to Nextel Communications. We assisted their wireless division with an online consumer insight study targeted at US wireless cell phone users. Methodology:
“Kudos to you and your team! The wireless consumer research and report you provided for Nextel Communications are great, and exceeded our expectations. I think you can be assured of a good reference, and a good response, from Nextel's marketing and communications organizations. I've so far shared the report with the Senior Manager of Products and Services, and with the Senior Manager of Analyst Relations. Both were very impressed. Thanks for helping walk us through the process, and for delivering a quality product well within the timeframe and budget you quoted us.” Ranir – http://www.ranir.com Study Design: Market Reader Pro™ has been supplying a full range of market research services to Ranir since April 2005. Several of the studies have been extremely complex requiring well planned and executed constructions. Other studies were less involved and were accomplished by running simple questionnaires. Studies reported on the latest consumer insights in regards to on their attitudes and usage of oral hygiene products such as dental whitening wraps. Studies were set up to report on the market assessment of new products from the perspective of potential customers. The Call to Action: Using information collected by Market Reader Pro™, the management at Ranir decided to make design modifications to increase productivity and improve product performance. Service's Provided
"I would like to thank you and your staff for the very good work on our Whitening Strips Improvement Project. Your quick turn around and thorough data analysis allowed us to accelerate our product launch to meet a vital customer need, and also to identify early-on a significant design problem that we then corrected before launch. Neither of these would have been possible using traditional market research approaches. I look forward to working with you on future innovation projects." Sterling Group – http://www.sterlingbrands.com
Services Provided: Talking Technologies, Inc. Consumer insight market assessment study for a new product introduction - New hand held electronic entertainment device. Used online surveys to collect and report on the product concept from the perspective of potential customers. The focus is on current buying habits and attitudes as they relate to the product and its potential marketplace. The Call to Action: Data used to acquire capital investment; product rolls into production summer 2004. Services Provided: "I’d like to thank you and your staff for the timely execution and completion of the survey which Market Reader Pro recently did for Talking Technologies, Inc. My partners and I felt that the staff at Market Reader Pro was quick to understand our product and our information requirements. We were extremely pleased with the questions that were created for the survey and the follow through with graphs and filtered information. The information provided by Market Reader Pro is exactly what we need now to go forward with our project. The Survey Summary Report has already been and will continue be a key document for Talking Technologies, Inc. in raising capital and for the creation of our business plan. My partners and I all feel that we received great value for the dollars spent on the Market Reader Pro survey. Thank you again and Best Regards" The Brownstein Group – http://www.brownsteingroup.com Study Design: Market Reader Pro™ provided The Brownstein Group key market research data to supplement their sales presentations with trends in consumer insight for a very targeted market segment. Through the course of the engagement, Market Reader Pro™ produced fifteen international market research surveys for an" international software company." that is one of the world's largest software development companies. (We are not allowed to promote services by company name.) The online surveys were produced ineight different languages for studies in the United States, United Kingdom, Canada, Singapore, South Africa, Spain, Korea, Japan, Brazil, Mexico, and France. Note: Market Reader Pro™ is a Microsoft Certified Solution provider and has been since 2000. The Call to Action: These quickly gathered opinions from the end client's software developers clinched the deal for The Brownstein Group and allowed them to secure a major new account. Using Market Reader Pro™ services promoted The Browstein Group to being one of twelve advertising and public relations firms listed as a preferred vendor for this Fortune 10 Company. Services Provided:
With our own set of proprietary data collection, and reporting systems the process can develop very rapidly. 80% of our research survey respondents complete Market Reader Pro™Market Reader Pro™ East7918 Main Street PO Box 282 Fogelsville, PA 18051 Regional Office for:
Business Intelligence Office 1200 Race Street Denver, CO 80206 Toll Free: (866) 809-5420 Collecting Consumer/Customer Insight and then Putting it to Work!
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16 May 2008
Bath and Body Works Survey
12 May 2008
Teen's Perfect Hair Accessories Survey
09 May 2008
Women's Environmental Beneficial Products Survey
09 May 2008
Economy Changes Survey
Appliance Success Story |
Qualitative Interviews
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