Market Reader Pro™ benefits from the insider knowledge and solutions provided through the Microsoft Partner program. Partner since 2000

Market Reader Pro™ Success Stories

At Market Reader Pro™, we take pride in being able to meet our clients’ needs and exceed their expectations through our Data Collection Services, Marketing Support Services, and Descriptive Digital Data™ Services. Whether it involves in-home product testing, concept surveys, focus groups, data analysis and reporting, or Web site development, our experienced, dedicated staff works hard to create innovative, cost-effective, and timely solutions that get results for our clients. We are happy to share some of these success stories with you.

Elbeco:
Web Site Development and Content Management System

We are proud of our longstanding business relationship with Elbeco, Inc., one of the largest manufacturers of professional uniforms in North America. Elbeco was very pleased with our Data Collection and Analysis work on a study we conducted, surveying people who wear their uniforms. So, they turned to our Marketing Support Services to build and launch a dynamic, database-driven Web site and hosting solution that increases their presence on the Web, showcases their product lines, makes their Web site more useful for their dealers, and allows for ease of future Web site enhancements. Market Reader Pro™ utilized its expertise and innovative technology to create a Web site that includes the following:

• An online catalog with cross categorizations and multiple images for products
• An animated 360-degree view of products utilizing our proprietary Advantage3D® technology
• A Dealer Portal to allow dealers to submit online forms, obtain sales leads, showcase their business, and communicate through a forum and message board
• A National Contest for Elbeco’s 100 year anniversary with promotional Web pages and online entry forms.

Since we launched Elbeco’s new Web site in July of 2007, they have seen a dramatic increase in the use and effectiveness of the new Web site. This has allowed them to strengthen business relationships with their dealers and increase sales. Through our timely and professional work, we continue to be their go-to company for Market Research and Marketing Support Services. More…

Givaudan for Avon:
Concept Survey

Givaudan, the leading company in the flavors and fragrance industry, called on Market Reader Pro™ to test multiple concepts for new fragrances for their client, Avon, and provide consumer feedback on concept executions featuring a celebrity. Due to the short time-frame associated with this study, we immediately built and launched a short, concept-driven survey utilizing our own set of survey building tools and our own diverse panel. We were able to collect feedback from over 1,500 consumers in less than 24 hours and provided Givaudan with the actionable results. The fast turnaround time on the data exceeded the expectations of Givaudan. More…

Homeopathic Products Manufacturer:
Focus Groups and Online Surveys

A world leader in homeopathic medicines called on Market Reader Pro™ to help them expand the market for their topical pain relief gel into mainstream drug stores, grocery stores, and other venues. We recruited and screened panelists and then conducted three focus groups for concept testing of the product packaging and name. Using the concepts that were developed in the focus groups, we conducted a national online survey that included graphics of the proposed packaging. Our ability to combine the benefits of qualitative and quantitative research helped our client successfully launch the product with new packing and a new name that is currently being showcased on their Web site. More…

Leading Appliance Manufacturer:
In-Home Product Testing with Remote Videos

A leading manufacturer of appliances contracted Market Reader Pro™ to help them assess their new, pre-market major appliances. In-home product testing helps them to increase their market share by gauging the level of acceptability of their new products, discovering any unforeseen issues, and helping to better understand consumers’ habits and attitudes. Each study lasts six months to a year, during which Market Reader Pro™ collects, analyzes, and reports on consumer feedback through surveys, in-home interviews, and SIRR™ interviews. Additionally, we post audio and video files to a secure Web site, allowing all employees involved on a project—wherever they may be across the globe—to log on and see consumers using products in their own home environments. Market Reader Pro™’s assistance plays a key role in the product development and marketing of the appliance manufacturer’s products. We’ve been told that we “raised the bar” for consumer studies within this company. We’ve been invited to take part in product testing steps beyond the consumer studies, which have not been outsourced in the past. More…

The PIAS Group:
Online Market Research

The PIAS Group, based in Osaka, Japan, is a major producer of high-quality cosmetics. Upon deciding to expand its product offering into the United States of America, the PIAS Group contracted with Market Reader Pro™ for online market research to help them determine how to best launch their first product into the U.S. market. Market Reader Pro™ utilized our own set of survey building tools to create the requested study. We recruited a nationally representative sample of participants through our own panel and through an online advertising campaign. Our data collection and reporting tools provided the PIAS Group with timely, valuable study results. The PIAS Group successfully launched their cosmetics product, Fiberwig, which is now sold at Sephora, a leading retail beauty chain. More…

SIRR™ System Videos Key to Product Innovation

Recently, our SIRR™ Systems were used in a product innovation study for a leading appliance manufacturer. After collecting consumer insight through a one year in-home product test of a kitchen appliance, our client wanted to delve even more deeply into consumers’ habits and attitudes. SIRR™ interviews allowed our client to see consumers using their product in their homes without having to actually travel to consumers’ homes.  In this case, our client then used the SIRR™ System videos to prepare for conducting follow-up, in-home interviews with the consumers.  Market Reader Pro™ worked with the consumers and the client to schedule and conduct those interviews. Market Reader Pro™’s innovative techniques for capturing qualitative consumer insight research led to new concept and product design ideas for our client. More…

Somerset Entertainment:
Online Music Video Testing Survey

Market Reader Pro™, using its upgraded Advantage3D® server, supplied music video testing services for Somerset Entertainment, a Canadian based company that produces 75 to 100 albums per year. Only six days after receiving their raw media files, Market Reader Pro™ produced six different Web ready streaming music videos, designed a questionnaire related to the videos, built an online survey, and collected over 1,500 responses. In less than one week, we produced the action report that resulted in Somerset Entertainment changing the song samples heard in over 2,000 interactive displays across the U.S. Approximately four weeks after initially contacting Market Reader Pro™, Somerset Entertainment began to see the fruits of our labor, as sales of the tested album increased.

Contact us to find out how we can help you get better business results.