Market Reader Pro™ benefits from the insider knowledge and solutions provided through the Microsoft Partner program. Partner since 2000

Market Reader Pro™ Market Research Company

Craig D.T. Dahlin, President

Craig has over 20 years’ experience building, managing and directing complex engineering and software projects. He coordinates and designs systems and processes that allow clients to control mission critical information. As president of Market Reader Pro™, he has developed and internationalized online market research tools used for collecting consumer insight. He has also developed an online panel of consumers, which now numbers more than 160,000 strong and is growing at the rate of well over 300 new panelists/day. He has led the development of a new division, Descriptive Digital Data™, which assists clients in understanding the complexities of the Web in order to develop successful targeted campaigns and promotions. A mechanical engineer by training, Craig has worked in a variety of technical environments. His most recent technical achievement is to co-develop a patentable 3D web-based image system for Advantage3D®.

Contact: CDahlin@marketreaderpro.com

Timm Dahlin, Director, Business Intelligence

Contact: TDahlin@marketreaderpro.com

Before joining Market Reader Pro™, Timm served as Director of Ratings and Analysis for Health Grades, Inc. He created the company’s database infrastructure and analytic division which published reports via their website and national publications. Mr. Dahlin’s functional representation of healthcare quality data assisted in gaining attention for the company’s site which has been declared one of the “50 Most Incredibly Useful Sites” by Yahoo Internet Life and was described as “innovative” by Forbes magazine. To help consumers evaluate and compare Patient Safety performance, Mr. Dahlin analyzed patient outcome data for virtually every hospital in the country using MedPAR file data from the Centers for Medicare and Medicaid Services (CMS) which contains the inpatient records for Medicare patients. From 1992-1999, Mr. Dahlin was Assistant Vice President of Provider Services for Solucient Inc. He managed a team of 80 who were responsible for delivering healthcare data analysis to hospitals and consumers electronically and in hard copy format. Mr. Dahlin received a Bachelor of Arts degree in Business Economics from State University of New York at Fredonia.

MoonEagle Arndt, MA, Vice President, Consumer Insight Research

MoonEagle received her Master’s Degree in Psychology from Antioch University. She has many years of post-Master’s experience in successful project management as well as program development, marketing, and administration in the field of psychology. She is widely experienced in regulations compliance and is a trained Performance Improvement Coordinator (FOCUS–PDSA/Deming Model). MoonEagle’s work with Market Reader Pro includes: business strategizing; co-development of new web-based market research services (both quantitative and qualitative); demonstration of services to potential clients; design of consumer insight studies and the related data analysis and reporting (including having results published in trade journals).

Contact MoonEagle@marketreaderpro.com

Jerri Perilman, Analyst, Study Designer & Analyst

Jerri has extensive marketing and marketing research experience in consumer packaged goods, advertising agency and health care industries. Her background includes 8 years’ experience in marketing research management positions at The Gillette Company. She has conducted independent research analysis and consulting on a variety of consumer products and business-to-business research, since 1989. She is well versed in conducting actionable research for both new and established brands. Additionally, Jerri has extensively employed research techniques in the following areas: Concept and product testing, Satisfaction studies, Advertising development/evaluation, Segmentation studies, Qualitative research, Tracking studies, Test marketing (simulated/actual), and Image studies.

Lindsey Kemmerer, Market Research Associate

Contact LKemmerer@marketreaderpro.com

Lindsey received her Bachelor’s degree in Marketing from the University of Pittsburgh. She has successfully developed public relations and marketing materials including newsletters and articles. Lindsey is skilled in both qualitative and quantitative research. On the qualitative end, Lindsey develops, conducts, and analyzes consumer insight interviews. Regarding more quantitative data, Lindsey develops consumer surveys and prepares detailed reports for clients. Lindsey’s daily tasks at Market Reader Pro™ also include website development, client delivery and support, and quality assurance. She also assists with support of our consumer panel.

Dawn Edmiston, Market Research Associate

Contact DEdmiston@marketreaderpro.com

Dawn has experience in creating surveys, conducting market research, and data analysis. She also has experience in customer service, computer programming, and information systems analysis. Dawn has an Associates Degree in Applied Science from Lehigh Carbon Community College and a Bachelor of Arts degree in Business Marketing and Management from Penn State University. Her administrative experience, attention to detail, and dedication to quality work enhance her work at Market Reader Pro™. Her daily tasks primarily include business development, client support and panel support. For most of our clients, she is the first point of contact with Market Reader Pro™.

Edwin Rodriguez, Programmer

Contact ERodriguez@marketreaderpro.com

Edwin received his Associate’s Degree in Applied Science from Lehigh Carbon Community College with a concentration in Web Development. His past experience includes gathering system requirements from user community, developing applications to meet their needs, and quality assurance testing to ensure the functionality of the application. Edwin’s responsibilities at Market Reader Pro™ include the design and maintenance of web sites, hardware and application support, and provide assistance for clients. His latest Market Reader Pro™ web project is the new site for Elbeco Uniforms. Elbeco is America’s Premier Manufacturer of uniforms for Police, Postal, Law Enforcement, Fire Safety, Corrections, Private Security and Transportation personnel.