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Our newsletters will keep you up-to-date about what’s been going on at Market Reader Pro™, with topics ranging from our latest innovative technologies to success stories highlighting the work we do for our clients through our Data Collection, Marketing Support, and Descriptive Digital Data™ Services.

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Appliance Success Story

Qualitative Interviews
in Consumer Homes with Audio and Video recording.

Recently, our SIRR™ Systems were used in a product innovation study for a leading appliance manufacturer. After collecting consumer insight through a one year in-home product test of a kitchen appliance, our client wanted to delve even more deeply into consumers’ habits and attitudes.More…

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