Market Reader Pro™ benefits from the insider knowledge and solutions provided through the Microsoft Partner program. Partner since 2000

Relocation to Expanded Offices

Market Reader Pro™ recently relocated our home office to a new, larger office location in Fogelsville, Pennsylvania.  Our office is now in a newly renovated, 140+ year old building, complete with a cupola on top!  We are in the same building as the Post Office, making shipping test-products very convenient. Though surrounded by the rolling hills of the countryside, we are conveniently located just off Interstate 78, with easy access to both New York City and Philadelphia. Please note our new address.

SIRR™ System Videos Key to Product Innovation

Recently, our SIRR™ Systems were used in a product innovation study for a leading appliance manufacturer.  While consumers tested a product in their home for a year, we collected data thru online surveys, in-home interviews, remote interviews, and telephone interviews. At the end of the year, our client wanted to delve even more deeply into consumers’ habits, attitudes, and feedback, and they looked to us for an innovative approach to gathering this enhanced consumer feedback.

World-wide access to in-home consumer insight

Within three weeks, we:

• Recruited over 20 consumers to document themselves using their appliance
• Provided a discussion guide for consumers to use while self-filming
• Supplied and shipped SIRR™ Systems to the consumers
• Received videos back from consumers
• Formatted videos and posted to a secure Web portal for our client
• Employees of  our client downloaded videos to prepare for conducting in-home interviews
• Scheduled follow-up in-home interviews for teams of our client’s employees
• Assisted with consumer in-home interviews
• Provided a final report

Our client’s team was able to access the pre-interview videos on the Web portal and watched them in order to prepare for the in-home interview that would take place with consumers.  Our client found the SIRR™ interviews to be important, as they provided background information on each consumer, and provided more insight as to the “type” of consumer they would be visiting.  The background information helped our client to better utilize and tailor their time spent with each consumer.

The in-home interviews were also found to be extremely valuable. They allowed the team to hear consumer feedback on the product and ways in which it could be improved.  The team felt that the in-home interviews allowed consumers to better articulate their suggestions and allowed for better understanding of each consumer’s valuable point of view.  Each interview was unique to the consumer, which provided a variety of feedback on all aspects of the product. The in-depth insight from the combined SIRR™ and in-home interviews led to new concept and product design ideas.

This event serves as an example of Market Reader Pro™’s current understanding of clients’ needs and their interest in new, innovative techniques for capturing consumer insight research, by utilizing a fast, technology-driven approach.

More Success Stories about Market Reader Pro™’s use of technology in meeting our clients’ needs…

View an in-home interview about video games.

Happy Consumers = Happy Clients

At Market Reader Pro™, we have two groups that we like to keep happy—our clients and our consumers.  Our “care and feeding” of consumer panelists means that we do not over-use our consumer panel, we consistently recruit new members, and we pride ourselves on being responsive and polite. In fact, our consumer panelists have been a great asset in helping us to recruit new panel members!

Happy consumer panelists = High return rate on surveys = Decreased recruiting costs + Quicker turnaround time on surveys

Did you know that consumers report that free samples, coupons, and recommendations from friends are three key factors in deciding to try a new product?

Recently, we launched a consumer cosmetics survey for The Pias Group, a major cosmetics company based in Japan. Following the survey, 1,000 lucky randomly selected consumer survey participants received the new high-end cosmetics product from Pias. This served not only to reward our panelists; it also helped promote a new product for our client. 

Contact us to learn more about sample distribution and ways that you can use our consumer panel to help promote your next new product and make it a success!

We not only have terrific testimonials from our clients; we also get great feedback from our consumer panelists. Check out these comments from our consumers who tested dishwashers and built-in ovens in their homes:

• “You were great—helpful and always concerned with my opinion.”
• “This study was so fun for the two of us!   Please keep us in mind if we can be testers for you in the future.”
• “It was a very professional and positive experience.”
• “I am glad I did this.”
• “Your staff was always friendly and helpful.”
• “Keep up the good work.  Everything you guys did has seemed to work on my end.”
• “It was easy and fun to participate.”
• “The staff was wonderful to work with.”
• “It was a very positive experience.”
• “The study was conducted well. The availability of online surveys is convenient. I would also be willing to participate in additional studies.”
• “It was a pleasure to work with you!”

Tracking TV Trends

At Market Reader Pro™, our consumer panel keeps us on top of the trends in consumer habits and attitudes across many industries. Right now, the television industry is especially dynamic.  Broadcast, satellite, and cable TV are positioning to retain their market share while new electronic delivery systems are fighting for the same market share. Consumers are demanding more portability and flexibility in their TV viewing and more choices for interactive content. DVDs, Pay Per View, Personal Video Recorders, Video on Demand, and MP3s are changing the face of the industry forever. Early adopters are scrambling to satisfy their desire for cell phone TV, TV over IP, IPv6, and wireless TV. At the same time, consumers of home entertainment want bigger, clearer viewing and better sound, touching off demand for HDTV, enhanced definition TV, and surround sound.

TV Tops or Flops? Market Reader Pro™ Panelists Express Views

In the end, though, it comes down to programming. What attracts and maintains viewers?  Over 4,800 U.S. consumers recently responded to the TV and Celebrity surveys on our Web site, and some of those results are below:

• The Grey’s Anatomy cast is where to take your appendicitis.
• Deal or No Deal is where to play.
• Home Improvement is the long lost show that should be revived.
• Hulk Hogan is who should be hoofing it on Dancing with the Stars.
• Flavor of Love is the worst that TV has to offer.
• Extreme Makeover: Home Edition nails first place in home improvement shows.
• News = Snooze?  Viewers end their nights with the news.
• Ellen bumped Oprah as “best friend” material. (Don’t worry--Oprah’s a close second.)
• Rachel inspires the most cooks.
• Drama is the favored genre.
• ABC is the best network.
• Angelina Jolie and Matthew McConaughey are the best looking.
• The Reese and Ryan split was the most upsetting.
• Jenny McCarthy and Jim Carrey are the most rooted for couple.
• And, Paris Hilton is the most overexposed celebrity.

Call us to discuss how an online survey can help make you make the most of your concepts.

Thank you, and we look forward to working with you soon,

Market Reader Pro™
7918 Main Street
PO Box 282
Fogelsville, PA 18210
Phone: (610) 366-7918