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Market Reader Pro™ benefits from the insider knowledge and solutions provided through the Microsoft Partner program. Partner since 2000

Greetings from Market Reader Pro™ and from beautiful, blooming Pennsylvania!

Where we are, everything is growing and blooming, and it seemed like a great time to fill you in on some of the new growth in our company. Thanks to our wonderful clients, as of May 1st, we have already exceeded 2005’s sales figures. Our recent work has included regional, national and international studies in a variety of industries including: apparel, cosmetics, entertainment, financial, fragrance, health care, household products, and homeopathic medicines. Our growth in sales has given us the ability to reinvest into the company in ways that we’ve been envisioning in our long term plan. Here are some of the enhancements that we have recently made to the company in order to continually improve our services to you:

  • We’ve expanded our staff: We are pleased to announce that we have been joined by Junbo Liu, M.S., Web Programmer. Junbo graduated with highest honors from Towson University with an M.S. in Computer Science in 2003 and is highly trained in a wide array of programming languages. Additionally, MoonEagle Arndt, M.A., Senior Analyst, has joined us full time. As some of you know, MoonEagle has been helping us out on a part time basis since 2002 with data analysis, business development, focus groups, and other functions. We are happy that she has come on board full time during this period of exciting growth for the company.
  • We continue to update our technology: Our newest technology is the SIRR™ system. This advanced Web camera package allows remote-location consumer research interviews with consumer/participants hooking up through their Internet access. To our knowledge, Market Reader Pro™ is the only company currently offering this type of service.
  • We’ve expanded our infrastructure: Recently, we invested in new software and new hardware, including three new Enterprise level Dell servers. Our hardware and software have been configured to seamlessly integrate our Web server, SIRR™ system tools, survey data collection and reporting software, and Advantage3D®.
  • We’re adding a second location: Effective May 1, we have begun relocating part of our staff to a second location. Our new location was built as a country general store in the 1860s, and it gives us a unique combination of high tech capability and country ambience. Please come out and visit us sometime.
  • Our panel is growing: Currently, our panel is at over 180,000 members and growing by as many as 300 per day. Our clients and our panelists are our two greatest assets, and we appreciate them all greatly.
  • Our staff is staying on the cutting edge of the industry: Timm Dahlin, Director of Business Intelligence has recently completed two weeks of training on the latest version of high end programming and reporting services including the latest generation of SQL Server/OLAP and MDX. What this means for our clients is more diversity in reporting with quicker turnaround for less cost, and we knew you’d like that. Additionally, MoonEagle recently completed the Marketing Research Association training on probability and non-probability sampling.
  • Acceptance into the Ben Franklin Technology Partners’ Portfolio: In addition to the good news about our sales growth, we are also very pleased to announce that as of May 11, 2006, we were accepted into the Ben Franklin Technology Partners’ portfolio (www.nep.benfranklin.org). BFTP is part of a Pennsylvania state-funded initiative which works with “…companies to enhance their entire way of doing business.” We are excited about the resources that BFTP brings to the table to help us maximize the effectiveness with which we manage our growth.

We look forward to continuing to work with our clients to help you, your ideas, and your products succeed!

Market Reader Pro™:
Old fashioned work ethic.
Cutting edge technology.

Thank you again for your time. I look forward to speaking with you in the very near future.

Sincerely;

Craig D.T. Dahlin President
Market Reader Pro™

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Cosmetics Success Story

Consumer Market Research

The PIAS Group, based in Osaka, Japan, is a major producer of high-quality cosmetics. Upon deciding to expand its product offering into the United States of America, the PIAS Group contracted with Market Reader Pro™ for online consumer market research to help them determine how to best launch their first product into the U.S. market.

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