Market Reader Pro™ benefits from the insider knowledge and solutions provided through the Microsoft Partner program. Partner since 2000

Market Reader Pro™:
Old Fashioned Work Ethic. Cutting Edge Technology.

Greetings from Market Reader Pro™! We hope that your new year has started off with a bang. We’ve designed this newsletter to keep you informed of what is new and exciting in our offices. Read on to find out more about our expanding business and the new ways that we can help you expand yours!

We are very pleased to announce that in December, 2006, Market Reader Pro™ was awarded the full investment offered by Ben Franklin Technology Partners, an economic initiative which develops jobs in the state of Pennsylvania by partnering with technology firms. This highly competitive funding will assist us in increasing our staffing and expanding our technological capabilities and will enhance our ability to meet our clients’ needs even faster and more efficiently than we have in the past.

We were also excited to find that Market Reader Pro™ was featured in the January 23, 2007 edition of Woman’s World magazine! Woman’s World is the number one woman’s weekly magazine in the U.S. and is available in virtually all grocery stores and drug stores in the country. The feature explained our in-home product testing and online survey services and encouraged readers to join our panel. And join they have! We’re currently experiencing record growth in our U.S. panel.

For those who are not familiar with our company, let us introduce ourselves! Market Reader Pro™ is a global supplier of consumer insight market research. We are experts in:

• Design - study and questionnaire
• Data collection
• Delivering actionable results

Market Reader Pro™ helps companies develop new products and services that range from product testing $5,000.00 ovens and dishwashers, to cosmetics and music selections. We do this by turning raw data into business intelligence. By utilizing our Internet research capabilities, we can collect and analyze data much more quickly and often for less than half the cost of our competitors who use traditional market research. Our consumer research capabilities, consumer panel, and online survey technology platforms are capable of supporting research on virtually any topic or client business objective, including product testing, behavioral inventories, segmentation, attitude, perception, and opinion analysis, satisfaction and loyalty analysis, and other research areas.

Market Reader Pro™’s sales continued to grow throughout the third and fourth quarters of 2006, with sales nearly tripling those of 2005! We have also expanded our presence throughout the international market by adding Russia and Poland to our long list of international markets in which we provide research.

Product Testing Excels

While we are known for our online research, Market Reader Pro™ has also had continued success with testing products in the homes of consumers. In-home product testing allows for a hands-on experience and more precise data. In 2006, Market Reader Pro™ partnered with a leading appliance manufacturer to test future models of dishwashers and ovens in the homes of target consumers, and we continue to do so throughout 2007. In addition to testing large appliances, Market Reader Pro™ offers the capability to test samples or products in homes across the globe. To date, we have tested approximately 13,500 samples in homes throughout the country. Past test products have included:

• Major Household Appliances
• Audio and Video Clips
• Canned Meat Products
• Fruit Juice
• Hand and Body Lotions
• Cosmetics
• Perfumes and Fragrances
• Dish Detergents
• Dental Hygiene Products
• Dryer Sheets
• Laundry Detergents and Fabric Softeners

You Want It, We Provide It

At Market Reader Pro™, we encompass three different disciplines. They are:

1. Data Collection Providing full-service international consumer insight market research; utilizing surveys and in-home interviews to collect and report directly from a broad range of consumers on a global scale. Market Reader Pro™'s data collection service uses the Web to collect and report directly from a broad range of consumers on their behaviors, perceptions, needs, attitudes and opinions.
2. Marketing Support Services Information Drives Sales. We are experts in Understanding Consumer /Client Behavior and the Complexities of the Web. We offer contracted business development services to companies looking to enhance their marketing message.
3. Statistical Analysis & Reporting Descriptive Digital Data™, our Business Intelligence Service Division, offers contracted statistical data analysis and reporting services. We do this by utilizing the innovative Decision Support Tools developed for our Market Research Division.

We Continue To Grow

By utilizing our large and diverse panel, Market Reader Pro™ is able to provide fast, accurate data to our clients. Market Reader Pro™ works with panelists throughout the region and nation. Our panel is also comprised of consumers from countries such as Canada, Russia, Poland, Italy, France, Germany, the United Kingdom, and Spain. Our regional, national, and international work has resulted in daily growth of our panel.

Survey respondents are typically drawn from the international database of interested consumers. Our panel is 60% female consumers, with a growing number of men and Europeans. Panelists are categorized based on demographic factors including ethnicity, type of neighborhood (rural, urban, suburban), geographic region of the U.S., age and income. MRP can quickly assemble a panel which meets its clients “target group” requirements. We’ve developed processes for recruiting highly specified geographic and demographic panels when needed by our clients.

Technology Leaders

Our new and innovative uses for technology continue to set Market Reader Pro™ apart from other market research companies. Recently, the company has developed a product testing system designed to acquire real time data collection directly from participants’ homes. This system is branded as SIRR™ for Simple Internet Remote Reporter. The only thing the participant needs is a high speed Internet connection. Market Reader Pro™ supplies the rest!

SIRR™ provides a data collection mechanism that consumer product researchers could only dream of until recently. The only way to achieve this level of detail is by sending interviewers and engineers out into the field to each consumer’s/participant’s home or bring them into the lab and out of the natural home environment. This technique is extremely expensive. In contrast, by using SIRR™ for the same size study, potential clients will save up to 25%!

SIRR™ provides a variety of data that can be collected in several different formats. These include:

• Audio
• Video and still images
• Custom diagnostic feeds from our clients’ products

In addition to SIRR™, Market Reader Pro™ also offers a media hosting service known as Advantage3D®. Advantage3D® is designed to assist clients in boosting their Web site sales through 3D product images including: dynamic 360 degree walk-arounds, panoramic images, slide shows, and animations on their Web site, auctions and via emails.

Advantage3D® plays an integral part in Market Reader Pro™’s audio and video testing capabilities. For instance, by combining this service along with our international panel, the company was able to supply music video testing services for a top producer of music CDs. Only six days after receiving their raw media files, we produced six different Web ready streaming music videos, designed a questionnaire, built the survey and collected over 1,500 responses. In less than one week, Market Reader Pro™ produced the action report that resulted in changes to the point-of-purchase display for CDs which, in turn, quickly resulted in growth of sales!

Contact Us

Interested? For additional information please visit our Web site at www.MarketReaderPro.com, or call me at (610) 366-7918. Please feel free to email me at cdahlin@marketreaderpro.com. I look forward to hearing from you!

Sincerely,

Craig D.T. Dahlin President, Market Reader Pro™