Happy Birthday George and Abraham

Our Pennsylvanian groundhog, Phil has come and gone, and the snow is melting. It won’t be long now till we can pack back up our mittens, only to be replaced with gardening gloves.

The year 2005 was a fantastic year for us here at Market Reader Pro® and things just keep getting better! I hope that your work has been as enjoyable and prosperous as ours has. Stacy Wisser, my dynamite assistant has returned after an extended personal leave. We are very happy to have her back!

I wanted to share with you two exciting projects that I thought might be of personal interest you. These two projects involve our marketing support service that intertwines with our consumer insight research.

Major Appliance Manufacturer

We successfully ran a localized recruiting / panel building campaign. Our target was families making more than $75,000.00 that live within a forty mile radius of downtown Grand Rapids, MI. Our key to success was utilizing a combination of different advertising media. The take away was 3% of the people who received our postcards took our survey and joined our panel. In addition we received telephone inquiries from 11% of the postcard recipients. These returns are well above the industry standards!

Our Audio & Video testing service has been hopping!

On January 20th we upgraded our Advantage3D® server. Combining this additional capability and our international panel, we supplied music video testing services for Somerset Entertainment, a Canadian based company. Only six days after receiving their raw media files Market Reader Pro® produced six different Web ready streaming music videos, designed the questionnaire, built the survey and collected over 1,500 responses. In less than one week we produced the action report that resulted in Somerset Entertainment changing the song samples heard in over 2,000 interactive displays across the US. This entire process took less than four weeks.

These are just two samples of our recent work that highlight our unique talents enabling us to stand out from the competition and succeed in our business. Please take a moment to review our Success Stories to hear more about our work with our world-class clients. If you would like to see additional samples of our work, feel free to contact me directly.

Craig D.T. Dahlin President
Market Reader Pro®