Marketing Insight for the Laundry Washer & Dryer Industry

Full Service Market Research for the Laundry Industry Market Reader Pro®’s clients include the top in the laundry appliance industry. We have the unique ability to provide both in-home product testing and online surveying to provide our clients with effective, in-depth marketing research. We screen and install  Washers and Dryers for consumers on our panel to use and test in their own homes. They then fill out online surveys. Using our SIRR™ System, or Simple Internet Remote Reporter, clients can virtually see consumers using their Laundry products at home. We also provide traditional focus groups, omnibus research, habits and attitudes studies, and more.

Get Laundry Washer & Dryer insight from the right consumers through online research

Know what drives trends in the Laundry industry

We Track Industry Trends At Market Reader Pro®, we stay on top of trends in the industries that we serve. We are experts in consumer insight and know what drives the market in the appliances industry. Our consumer panel can help you understand what today's consumers are looking for in Ranges, Cooktops, Built-in Ovens Microwaves, Speedcook Ovens, Hoods & Vents, Refrigerators, Freezers, Beverage Centers, Compact Refrigerators, Wine Coolers, Ice Makers,  Dishwashers, Disposers, Compactors, Washers, Dryers, Combos, Water Heaters, Water Filtration, Water Softeners, Water Coolers, Water Treatment, Dehumidifiers, Air Filters,Central Heating & Cooling, Central Air Conditioning, Central Heating, and Central Indoor Air Quality units.

• Will consumers perceive changes in Washer and Dryer technology?
• How close to saturation is the market for your Major Appliance?
• In consumers’ minds, what constitutes “value-added” in this industry?
• For which product lines do consumers demand premium brands?
• How will consolidation in the uniform industry impact your laundry cleaning business?
• What will impact will consumer safety concerns about hot issues like air borne illnesses have on design of your laundry cleaning equipment?
• What new laundry process/technique will be the next big hit?
• How should consumer interest in mass channel purchasing influence your point-of-purchase display?
• How can interactive channels like social networks, mobile marketing, online communities, and electronic catalogues best be leveraged in laundry?

New Product Promotion – Testing Party™

Market Reader Pro®’s Testing Party™ combines the flexibility of internet-based Web research with a friendly and familiar in-home or in-office setting for group product testing. We perform this service by recruiting “Group Coordinators” who are willing to host a party to try new laundry cleaning products. Group Coordinators get paid for each respondent who participates. Test Parties™ can serve either to collect data or to promote a new product. The advantages of this service include greater distribution of testing locations as compared to traditional research; reduced shipping costs as compared to individual testings; and, a positive, non-commercial environment in which to try your Laundry product.

Our unique consumer insight studies include Testing Parties™

Our standard Testing Party™ design employs sequential monadic home or office study in which up to 50 groups of 10 to 20 participants each test one product. These studies typically consist of three online surveys of up to 30 questions each. The surveys are conducted among members of our international consumer panel. Market Reader Pro® co-designs the surveys with our clients, produces the online surveys, recruits qualified Group Coordinators, handles all shipping and tracking of products, fulfills incentive payment for Group Coordinators, and delivers the final report. Additionally, our SIRR™ System remote interviews can be used for all or some of the groups to film consumers testing and responding to the product.

Collecting Consumer Insight then Putting It to Work!

• Greater Responses
• International Reach
• Competitive Costs

Bottom line: We gather world-wide consumer insight at a fraction of the cost associated with traditional market research, and can deliver actionable data in less than two weeks. With Market Reader Pro®, you can stay in touch with your consumer and ahead of your competition.

To speak with someone at Market Reader Pro® about which of our custom market research services would best meet your needs, please contact us.