Marketing Insight for the Pet Industry

Full Service Market Research for the Pet Industry We have been helping international clients develop new products and expand their markets since 2000. We have extensive experience working with top tier corporations producing products in both the commercial and industrial sectors. Our work has spanned the development of pet social web sites like the Guinea Pig Club and the Pet Club House. We set up the sites for the exchanging of ideas on pet treatment, food and total care. We have tested thousands of products and ideas, taste testing juice to the best fragrance for Tidy Cat litter.  Market Reader Pro®’s clients include the top in the consumer products manufacturing industry. We have the unique ability to provide both in-home product testing and online surveying to provide our clients with effective, in-depth marketing research.  We screen consumers on our panel to use and test Pet products in their own homes. They then fill out online surveys. Using our SIRR™ System, or Simple Internet Remote Reporter, clients can virtually see consumers using their Pet products at home. We also provide traditional focus groups, omnibus research, habits and attitudes studies, and more.

Get Pet food insight from the right consumers through online research

See for yourself how we help our clients expand their reach in the in the marketplace: Leading Cooking Appliance Manufacturer: In-Home Product Testing with Remote Videos More Market Reader Pro® Success Stories

Know what drives trends in the Pet industry	We Track Industry Trends At Market Reader Pro®, we stay on top of trends in the industries that we serve. We are experts in consumer insight and know what drives the market in the Pet industry. Our consumer panel can help you understand what today's consumers are looking for in foods, toys, training, treatment, shopping , pet insurance, care, cages, even pet watching services.

• Will consumers perceive changes in Pet food processing technology?
• How close to saturation is the market for your Pet product?
• In consumers’ minds, what constitutes “value-added” in this industry?
• For which Pet products do consumers demand premium brands?
• How important are neutraceuticals, supplements, and super foods to your pet lovers?
• After the wireless fence, what new large pet apparatus will be the next big hit? How does a swing set for the dog sound?
• How is consumer interest in mass channel purchasing influencing your your point-of-purchase display and sales person training?
• Is your pet food brand name taking a beating on interactive channels like social networks, mobile marketing and online communities?
• What power and effluence can you use to best leverage electronic catalogue for Pet sales?

New Product Promotion – Testing Party™

Market Reader Pro®’s Testing Party™ combines the flexibility of internet-based Web research with a friendly and familiar in-home or in-office setting for group product testing. We perform this service by recruiting “Group Coordinators” who are willing to host a party to try new Pet products. Group Coordinators get paid for each respondent who participates. Test Parties™ can serve either to collect data or to promote a new product. The advantages of this service include greater distribution of testing locations as compared to traditional research; reduced shipping costs as compared to individual testings; and, a positive, non-commercial environment in which to try your latest pet products.

Our unique consumer insight studies include Testing Parties™ for pet lovers

Our standard Testing Party™ design employs sequential monadic home or office study in which up to 50 groups of 10 to 20 participants each test one product. These studies typically consist of three online surveys of up to 30 questions each. The surveys are conducted among members of our international consumer panel. Market Reader Pro® co-designs the surveys with our clients, produces the online surveys, recruits qualified Group Coordinators, handles all shipping and tracking of products, fulfills incentive payment for Group Coordinators, and delivers the final report. Additionally, our SIRR™ System remote interviews can be used for all or some of the groups to film consumers testing and responding to the product.

Collecting Consumer Insight then Putting It to Work!

• Greater Responses
• International Reach
• Competitive Costs

Bottom line: We gather world-wide consumer insight at a fraction of the cost associated with traditional market research, and can deliver actionable data in less than two weeks. With Market Reader Pro®, you can stay in touch with your consumer and ahead of your competition.

To speak with someone at Market Reader Pro® about which of our custom market research services would best meet your needs, please contact us.