Quantcast
A man sitting at a table with his coffee and laptop
Industry SegmentApparelCosmeticsElectronicsEntertainmentFilm and MovieFood & BeverageFragrancesGamesHouse & HomeMusicTelevisionCompany InfoAbout UsClientsContact UsNewslettersPDF DocumentsPress ResourcesSuccess StoriesTestimonials
Logo for Microsoft Certified Partner

Market Reader Pro™ benefits from the insider knowledge and solutions provided through the Microsoft Partner program. Partner since 2000

Electronics Industry Consumer Market Research

Full Service Market Research for the Electronics Industry

Today, consumers have more options than ever before when it comes to electronics, from digital cameras, flat screen televisions, and video games, to navigation devices, MP3 players, and wireless phones. With the ever-changing technology in the electronics industry, it is crucial for companies to continually re-examine consumers’ preferences in order to stay on top of the market. Market Reader Pro™’s experienced market research team can help you stay in touch with your consumers and ahead of your competition in the electronics industry.
Woman using a touch screen to make a grocery list

Use online market research to test new concepts in electronics

We have been servicing the market research needs of the electronics industry since our start. We utilize the Web to collect data directly from a broad range of consumers on their behaviors, perceptions, needs, attitudes, and opinions.  We have the unique ability to provide both in-home product testing and online surveying to provide our clients with effective, in-depth market research.  Our proprietary technology allows us to conduct in-depth consumer insight research at a lower cost to you, so you can get your products on the market quicker and get a better return on investment.

Let Consumer Insight Make Your Next Product a Success!
Electronic equipment in a pile outdoors

Stay ahead of consumer electronics trends
  • What are the latest market trends in the electronics industry?
  • Which High Definition disks come out on top with consumers, Blue-Ray or HD-DVD?
  • Which consumer electronics products should target which generation?
  • What services are consumers interested in purchasing with their electronics products?
  • How can you alleviate consumer confusion as innovations in the digital world grow more complex?
  • With the increasing need for multifunctional electronic devices, which products and innovations would meet consumers' needs in the digital on the go market?

We invite you to review some of our success stories to see how we help our clients stay ahead of the competition.

Superior Market Research, Data Collection,
and Product Testing Results

Our innovative techniques for capturing consumer insight research include:

Advantage3D® LogO

Animation software used to show electronics concepts to consumers to get their valuable feedback.  More…
Market Reader Pro™ Logo

Survey creation, data collection, and reporting software, and Web Portals.  More…
Two plasma televisions with two young men at one and one young man at the other

Use consumer insight to reach your target market

SIRR™ logo

World-wide access to in-home consumer insight to:

  • Capture audio & video of in-home product use
  • Conduct interviews without traveling to the site
  • Access secure Web portal to view the SIRR™ audio, video, and still images. More…
Electronics Client Testimonial
Older woman talking on a cell phone by the sea

Get consumers talking about your electronics products

“Kudos to you and your team! The wireless consumer research and report you provided for Nextel Communications are great, and exceeded our expectations. I think you can be assured of a good reference, and a good response, from Nextel's marketing and communications organizations. I've so far shared the report with the Senior Manager of Products and Services, and with the Senior Manager of Analyst Relations. Both were very impressed. Thanks for helping walk us through the process, and for delivering a quality product well within the timeframe and budget you quoted us.”
Alice Ducq Senior Communications Consultant
Marketing and Public Relations
Nextel Communication
http://www.nextel.com

We can help you find out what today’s consumers are looking for in electronics! To talk to someone at Market Reader Pro™ about which of our custom market research services would best meet your needs, please contact us.

BACK TO THE TOP
Search this site
Site map

RSS Feed for the latest updates from Market Reader Pro™ The Latest Updates


 

Cosmetics Success Story

Consumer Market Research

The PIAS Group, based in Osaka, Japan, is a major producer of high-quality cosmetics. Upon deciding to expand its product offering into the United States of America, the PIAS Group contracted with Market Reader Pro™ for online consumer market research to help them determine how to best launch their first product into the U.S. market.

Blinking eyes with long eyelashes