Marketing Insight for the Books Industry

Full Service Market Research for the Book Industry Market Reader Pro®’s Food industry clients include Frito Lay®, Welch’s®, the Campbell’s® Soup Company, and others. We have the unique ability to provide both in-home product testing and online surveying to provide our clients with effective, in-depth marketing research. We distribute consumer products, such as Books, to consumers on our panel who then fill out online surveys. Using our SIRR™ System, or Simple Internet Remote Reporter, clients can virtually see consumers being interviewed about the Book products at home. We also provide traditional focus groups, omnibus research, habits and attitudes studies, and more.

Get insight from the right consumers through online research

Know what drives trends in the Books industry

We Track Industry Trends At Market Reader Pro®, we stay on top of trends in the industries that we serve. We are experts in consumer insight and know what drives the market in the Books industry. Our consumer panel can help you understand what today’s consumers are looking for in Hardcover Books, Paperback Books,e-Books, and Magazines.

• What are the emerging trends in the Book industry?
• Where do consumers purchase their Book products?
• What is the market segment for your Book products?
• In consumers’ minds, what constitutes “value-added” in this industry?
• What do consumers like or dislike about your Book products?
• What is the price point for your Book products?
• Are your customers happy with your customer service?
• How should consumer interest in mass channel purchasing influence your point-of-purchase display?
• How can interactive channels like social networks, mobile marketing, online communities, and electronic catalogues best be leveraged in marketing and Books?

New Product Promotion – Test Party™

Market Reader Pro®’s Test Party™ combines the flexibility of internet-based Web research with a friendly and familiar in-home or in-office setting for group product testing. We perform this service by recruiting “Group Coordinators” who are willing to host a party to try new Books. Group Coordinators get paid for each respondent who participates. Test Parties™ can serve either to collect data or to promote a new product. The advantages of this service include greater distribution of testing locations as compared to traditional research; reduced shipping costs as compared to individual testings; and, a positive, non-commercial environment in which to sample your products.

Our unique consumer insight studies include Test Parties™

Our standard Test Party™ design employs sequential monadic home or office study in which up to 50 groups of 10 to 20 participants each test one product. These studies typically consist of three online surveys of up to 30 questions each. The surveys are conducted among members of our international consumer panel. Market Reader Pro® co-designs the surveys with our clients, produces the online surveys, recruits qualified Group Coordinators, handles all shipping and tracking of products, fulfills incentive payment for Group Coordinators, and delivers the final report. Additionally, our SIRR™ System remote interviews can be used for all or some of the groups to film consumers testing and responding to the product.

Collecting Consumer Insight then Putting It to Work!

• Greater Responses
• International Reach
• Competitive Costs

Bottom line: We gather world-wide consumer insight at a fraction of the cost associated with traditional market research, and can deliver actionable data in less than two weeks. With Market Reader Pro®, you can stay in touch with your consumer and ahead of your competition.

To speak with someone at Market Reader Pro® about which of our custom market research services would best meet your needs, please contact us.