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Market Reader Pro® benefits from the insider knowledge and solutions provided through the Microsoft Partner program. Partner since 2000
Industry Segment — Apparel Research from
Bras to Police Uniforms:
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We have been servicing the marketing research needs of the clothing apparel industry since November 2000. We utilize the Web to collect data directly from a broad range of consumers on their behaviors, perceptions, needs, attitudes, and opinions. Many of our clients supply materials and services to the top tier fashion companies. We have performed extensive research on many different brands. Recently we performed a large wear testing study for a leading intimate apparel company. We collected the responses from over 25,000 women who wanted to help design the perfect bra. Apparel Success StoryWith our Marketing Support Services, we’ve rolled out a website and content management system for Elbeco, a major U.S. apparel / uniform manufacturer. Through our timely and professional work, we continue to be their go-to company for Market Research and Marketing Support Services. More… |
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Corporate Acquisition
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We are pleased to announce that we recently acquired the Web animation company known as Advantage3D®. With this new company, we will continue to expand our clothing / apparel research offering. This is a key differentiator for Market Reader Pro®. Our imaging application was designed from the outset to keep participants from copying or downloading your most prized fashion concept images. With Advantage3D® tools you can now run Web studies with the confidence that new inventions and ideas are protected. |
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“You were able to construct a system that, while structured, is also flexible, fast, and economical. As you can see from the increased use of the system in the past year, it has been fully accepted by Givaudan North America (both Consumer Products & Fine Fragrance Marketing teams) and is slowly becoming part of Europe's research tools.”
Roger Elkin
Director Market Research
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Our clients are primarily international corporations with average annual sales in the billions of dollars, although we also do work with smaller corporations including start-ups. Two thirds of our clients have their headquarters outside the United States. We work with both direct manufacturers and their suppliers. This of course includes working with other marketing agencies and research firms.
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Companies in the apparel and retail industry segment look to Market Reader Pro® for an analysis of the market opportunities within a particular market segment. We continually assist our clients by collecting hard evidence that allows their organizations to answer key business questions such as these: Apparel Wear Testing
New Product Introductions
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Concept Testing / Web Surveys
Habits and Attitude Studies
Virtual Prototype Testing
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Bottom line:
We gather world-wide consumer insight at a fraction of the cost associated with traditional market research, and can deliver actionable data in less than two weeks. With Market Reader Pro®, you can stay in touch with your consumer and ahead of your competition.
NEW! Energy Savings/Habit Change Survey
NEW! Teen Hair Research Report
27 January 2010
Fun Short Bath & Body Works Survey
30 October 2009
Fun Short Body Wash Survey
Did you know... |
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Consumers report that free samples, coupons, and recommendations from friends are key factors in deciding to try a new product? |