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Ben Franklin Technology Partners - Northeastern Pennsylvania
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Market Reader Pro® benefits from the insider knowledge and solutions provided through the Microsoft Partner program. Partner since 2000

Industry Segment — Apparel Research from
Bras to Police Uniforms:

We have been servicing the marketing research needs of the clothing apparel industry since November 2000. We utilize the Web to collect data directly from a broad range of consumers on their behaviors, perceptions, needs, attitudes, and opinions.

Many of our clients supply materials and services to the top tier fashion companies. We have performed extensive research on many different brands. Recently we performed a large wear testing study for a leading intimate apparel company. We collected the responses from over 25,000 women who wanted to help design the perfect bra.  

Apparel Success Story 

With our Marketing Support Services, we’ve rolled out a website and content management system for Elbeco, a major U.S. apparel / uniform manufacturer. Through our timely and professional work, we continue to be their go-to company for Market Research and Marketing Support Services. More…

Access our FREE High-tech fabrics Apparel Research Report.

NEW! Who has Sexy Lingerie - Fun Bra and Lingerie Study Findings

Man modeling sportswear apparel
Trying to determine your key selling attributes?
Conduct Clothing Wear Tests in Consumers' Homes
Corporate Acquisition

Elbeco: DutyMax™ Shirts

Photography by Robert Brodie

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We are pleased to announce that we recently acquired the Web animation company known as Advantage3D®. With this new company, we will continue to expand our clothing / apparel research offering. This is a key differentiator for Market Reader Pro®. Our imaging application was designed from the outset to keep participants from copying or downloading your most prized fashion concept images. With Advantage3D® tools you can now run Web studies with the confidence that new inventions and ideas are protected.

“You were able to construct a system that, while structured, is also flexible, fast, and economical. As you can see from the increased use of the system in the past year, it has been fully accepted by Givaudan North America (both Consumer Products & Fine Fragrance Marketing teams) and is slowly becoming part of Europe's research tools.” Roger Elkin Director Market Research
Givaudan North America

Woman modeling casual apparel

Stay ahead of Fashion Trends.
What makes one style work and others fail?

Our clients are primarily international corporations with average annual sales in the billions of dollars, although we also do work with smaller corporations including start-ups. Two thirds of our clients have their headquarters outside the United States. We work with both direct manufacturers and their suppliers. This of course includes working with other marketing agencies and research firms.

Woman modeling casual wear outdoors

Conduct Point of Sale Surveys

Companies in the apparel and retail industry segment look to Market Reader Pro® for an analysis of the market opportunities within a particular market segment. We continually assist our clients by collecting hard evidence that allows their organizations to answer key business questions such as these:

Apparel Wear Testing
  • Does the teen market segment like the 'whisker' jeans designs?
  • Does our latest dye formulation wash out too quickly?
  • Is the fall sweater line too 'itchy'?
  • What does she expect of our brand’s product (and competitive) to be from a functional, style perspective.

New Product Introductions
  • What is my risk for introducing a new line of men's boxers into this saturated market?
  • Will this cutting-edge technology be accepted by the mass market or should I re-position it to a super premium product?

Concept Testing / Web Surveys
  • How much is that celebrity endorsement really going to cost me?
  • Should we go to market with the solid yellow blazer or is plaid here to stay?
  • Is Orange the new Black?
Habits and Attitude Studies
  • Is our brand image getting 'stuffy'?
  • Who is my core market segment? Is it still Mom who is making the final buying decision?
  • How can I reinvent my old standby product for a younger hipper generation?
Virtual Prototype Testing
  • Is our V-neck tank top cut too low for the Bible belt?
  • Should we increase our stock of the matching leather jackets or the gloves?
  • Does this model have the staying power to last through more than just the fall season?
  • Will this 'premier' designer create a buzz again this year? Or, are we potentially looking at the designs going straight to the bargain bin?
Man modeling business casual apparel

Use Online Market Research to Test New Apparel Concepts.
Examine why the consumer chooses it in store and why it is repurchased.

Bottom line:

We gather world-wide consumer insight at a fraction of the cost associated with traditional market research, and can deliver actionable data in less than two weeks. With Market Reader Pro®, you can stay in touch with your consumer and ahead of your competition.

What can we do for you?


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Cosmetics Success Story

Consumer Market Research

The PIAS Group, based in Osaka, Japan, is a major producer of high-quality cosmetics. Upon deciding to expand its product offering into the United States of America, the PIAS Group contracted with Market Reader Pro® for online consumer market research to help them determine how to best launch their first product into the U.S. market.

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