Video and Computer Games Industry Market Research

Market Research for the Video and Computer Games Industry Audio and Video Market Assessment Services

Uncover Surprising Electronic Game User Demographics

The future of electronic gaming has arrived! Let us help you determine what’s next…

The future of electronic gaming has arrived! And--this is what it looks like: online high tech gaming that offers video and musical entertainment and even digital cameras in one system. Gaming experiences are becoming more innovative and interactive. At the same time, consumers are demanding mobile gaming with quick, simple games that can be played on an MP3 or a cell phone. In fact, research firm IDC predicts that mobile gaming will grow more than 16% annually. Overall hardware sales went up in 2006, while “next gen” systems and cutting edge consoles and accessories continued to up the ante of gamers’ expectations.

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Consumer Purchase Intent: “Next Gen” Systems

Almost daily, graphics and functionality get increasing complex, especially with the latest in high-speed Cell chip technology. And, new demographics are emerging: the NPD Group reported in September, 2006 that 45% of “heavy gamers” are age 17 and younger while 21% are female, and players of “simple” online games tend to be middle-aged females. Game-based learning is catching on as the landscape of the classroom becomes more technological. Finally, Massive Multiplayer Online Role-Playing Games ( MMORPG ) subscriptions exceeded 15 million in 2006, and in January, 2007, a single game reached the milestone of 8 million worldwide subscribers. Some predict that MMORPGs will account for almost 50% of revenues by 2009, followed by digital downloads at 23% (Parks Associates Report).

Test New Concepts and Define Opportunities

Custom Research Pinpoints Gaming Trends

At Market Reader Pro™, our audio and video technology capability allows our clients in the entertainment industry to test the new electronic gaming software.  Online surveys can also be designed to test consumer attitudes toward new concepts in platforms, consoles, and accessories. 

Discover the Latest Electronic Game Habits and Attitudes

Our international consumer panel combines with our proprietary online survey software to provide our clients with state-of-the-art consumer feedback that is both fast and reliable. We also offer focus groups for when more personalized, qualitative feedback from electronic gamers is needed. In this fast-paced era of electronic gaming innovation, our custom research can help you to define what gamers are demanding, who plans to buy what, and when they plan to buy it!

Price, Platform, or Function? Consumer Surveys Define Market Trends