Fragrance and Flavor Industry:

Companies in the Flavor and Fragrance industry segment look to Market Reader Pro® for an analysis of the market opportunities within a particular market segment. We continually assist our clients by collecting hard evidence that allows their organizations to answering key business questions such as these:

Product Testing

• "Does our time tested detergent fragrance hold up with our client's new base formulation?"
• "Does our new fabric softener fragrance work with clients that have hard water?”

New Product Introductions

• "What is my risk for introducing deodorant wipes to the Latina market?"
• "Will this cutting-edge formulation be accepted by the mass market or should I re-position it to a super premium product?"

Concept Testing / Web Surveys

• "How much is that celebrity endorsement really going to cost me?"
• "Should our new teen fine fragrance launch be called "Free Yellow Canary" or "Chic a Dee Boo?"

Habits and Attitude Studies    

• "Does my core market segment think deep-sea water is breakthrough technology?"
• "How many baby boomers apply more then one fine fragrance at the same time?"
• "Is the kitchen fragrance market place saturated yet?"
• "How can I reinvent my old standby product for a younger hipper generation?"

Virtual Prototype Testing

• "Should I spend a small fortune to modify our foaming soap package design?'”
• "Before I re-tool and switch over to a tube version, how can I acquire measurable feedback?"
• "Will my prestige product design create a buzz and potentially become a collector's edition?"

Bottom line:
We gather world-wide consumer insight at a fraction of the cost associated with traditional market research, and can deliver actionable data in less than two weeks. With Market Reader Pro®, you can stay in touch with your consumer and ahead of your competition.

What can we do for you?

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