Film and Movie Industry Market Research

Market Research for the Film and Movie Industry
Audio and Video Market Assessment Services

Use consumer research for feedback on plots and scripts

Gone forever are the days of the main street theater and the 50 cent popcorn. Today’s movie industry is one of blockbusters, independent films, PG-13s, IMAX, home video releases, and product placement. Consumers demand more big budget films but want to pay less to see them, and many are content to wait for the DVD release. At Market Reader Pro®, our international consumer panel, our proprietary online survey software, and our audio and video technology capability combine to provide our clients with state-of-the-art consumer feedback that is both fast and reliable. We also offer focus groups for when you need more personalized, qualitative feedback from moviegoers.

Focus groups define what moviegoers want to see

Find out What Fans are Demanding

The Motion Picture Association reports that in 2005 (the latest year for which statistics are available), U.S. admissions were down almost 9%, continuing a downward trend from 2004. International box office revenues decreased 8% in 2005, with a 14% decrease in Canada and 13% decrease in Europe/MiddleEast/Africa. The MPA also reports that 91% of moviegoers own DVDs, 82% own big screen TVs, but 69% still prefer to watch movies in the theater. Many fans will download movies as soon as possible, and others are content to wait for the DVD release. Direct-to-consumer market research can help you stay on top of these trends and more.

Survey movie fans about sets, casting, or location

Test Audio and Video Concepts to Save Costs and Increase Profits

Whether you’re interested in the big screen or the home screen, let Market Reader Pro® survey consumers for you to help you learn, at any point in the production process, what moviegoers want to see now! Our staff will work with you to custom design a survey or focus group so you can tune in to movie fans’ opinions and stay ahead of the competition.

• Casting and location and set design—get moviegoers’ feedback during pre-production to make your next film a sure-fire box office or home release success!
• Movie fans on our consumer research panel are waiting to rate your special effects and musical scores
• Test trailers, clips, and advertisements for moviegoers’ interest levels
• Get feedback on scripts, plots, stunts, or animation
• Ask the fans directly, with our online audio and video testing
• Jane and John Q. Public—your toughest critics—find out what they want

Audio and video consumer testing help you make good decisions