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Custom Research – Virtual Prototype Testing

Virtual Prototype Testing – "More than any other segment of the personal care industry, packaging is becoming the key differentiator for new fragrances; especially those in the prestige segment" State of the Industry June 2002 Global Cosmetic Industry magazine page 34

Internet–Based Product Concept Testing 3D Imagery in Surveys - We developed Advantage3D™ an application that customers use to create, manage, and host their 3D images. Market Reader Pro™ uses this exciting, 3D technology to extend our online product and concept testing services. Advantage3D™ enables our clients to boost their sales through 3-D product images. These images include dynamic 360 degree walk-arounds, panoramic images, slide shows and animations for use in web sites, auctions and emails.

With this additional tool set, our clients can test consumers' responses to new products, ideas, or re-designs and receive results back within days.

"One of the toughest challenges faced by a product design team is concept selection--comparing any number of potential product ideas in order to choose a winner. Traditionally, companies have relied on costly physical prototypes or complicated statistical analysis to test the whims of consumers. Now the Internet introduces a tantalizing option: Virtual prototypes. "It's a market research tool that has a promising future," says Stanford Business School marketing professor V. "Seenu" Srinivasan as quoted in Reference Article: Virtual Prototypes Can Cheaply Test More Ideas July 2001.

Advantage3D™ was selected as a finalist for the 2002 Ben Franklin Emerging Business Awards for its innovative new 3-D image creation tools and website. For the past eight years, The Entrepreneurs' Forum of Greater Philadelphia and Ben Franklin Technology Partners of Southeastern PA have presented the awards to highlight and promote area companies in recognition of breakthrough technologies, product innovations, and excellence. Please contact us for additional information.

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